Nobody has ever accused the University of Cincinnati of overemphasizing football ... probably not even in 1885, when UC became the fifth American university to start a football team. For more than 120 years, locals wondered why the university should even bother with it. But in a flash of two years, UC's football reputation has changed. Today, with the Bengals at their worst, UC football is the star of the Cincinnati athletic scene. They're winners in a town starved for winners.