by Blake Hammond
Posted In: Reviews
, Local Music
at 03:33 PM | Permalink
When I interviewed Cincinnati's Those Guys earlier this year, I saw an endless amount of drive and potential coming from a group of kids who loved making Hip Hop music. What I didn’t see was an identity. Their song “You Ain’t Know” had shown that they had the talent to become something more and the video that accompanied the track garnered the group a lot of internet attention. But the question still remained — could they find the same success without mimicking themselves or blowing up another vehicle in their next video shoot?For Good Reason answers this question with a resounding "Yes!" In only eight tracks, coming in under a half-hour, Those Guys transformed themselves from just a local group of rappers to a legitimate Hip Hop duo on the brink of something greater.The track “Madness is the Method” not only exhibits Jova’s ever growing ability as a producer, transitioning from a very minimalistic style beat (reminiscent of a Chuck Inglish production) to a Hip Hop club-banger by the end of the song, but also shows a new side of J-Al. He doesn’t come in until the last minute of the song, but in that short period of time he exhibits a hunger and fire (almost angry, but in a good way) that he has never shown before. It’s almost as if he sees every verse as being his last chance to “make it” and if he keeps that up, that time will come sooner than he thinks. But don’t think for a second that because Jova has been working extensively on his producer game that he has let his lyrical practice fall by the wayside. On “The Crisis,” he spills his guts for two straight minutes in what is one of the most open and honest songs I’ve heard, not just from the Cincinnati Hip Hop scene, but from any Rap group in general. It’s a painful, truthful, tear-jerking lyrical confession over a beautiful piano that leaves the listener feeling inspired and connected. The entire album is solid, but the true gem is the first track, “Dear Kanye.” This song is a culmination of all the hard work the group has put in over the last year. The production has a smooth, almost Electronic Hip Hop feel to it and ends with more samples than a trip to IKEA.The verses provided by both Jova and J-Al are smart yet still captivate the listener. More importantly, neither rapper outshines the other on this track. In every great tag-team there always seemed to be one person that carried the group (i.e. Shawn Michaels to Marty Jannetty, Bret Hart to Jim Neidhart), but Jova and J-Al have seemed to find that Road Warrior mentality, one working off another. (All nerdy wrestling references aside, they really mesh perfectly on this cut.) The hook is where they’ve taken their work to another level. It's obvious this song is an ode to Kanye West (duh), but they found that perfect medium of being influenced by him while not jacking his style or flow. It’s as if making a song about someone who has influenced and inspired them as artists has helped them find their own identity in the process. As I stated before, “You Ain’t Know” was a great creative jumping off point for the career of Those Guys. While other artists would have become complacent and tried to recreate that moment over and over, For Good Reason is an artistic step forward into the long career that lies ahead for the group.For Good Reason by Those Guys
by Blake Hammond
Cincy Hip Hop duo unveils latest well-dorected video clip
Cincinnati based Hip Hop tag-team Jova and J. Al, better known as Those Guys, are back at it again with a new single and video, “Soul Food.” The infectious, Trap-style beat produced by Bear E. Crunch combined with the group’s ever-improving lyrical prowess and another well-directed video from Miles Joyner gives the duo a more than edible summer anthem to serve up to all Hip Hop heads out there looking for something fulfilling to chew on. (Check out the group's explosive clip for "You Ain't Know" here.)So if you’re into “Good Hip-Hop Music” (who isn’t?), check it out. Check out CityBeat's interview with Those Guys here. And keep up with the duo on their personal website: www.yupthoseguys.com.
Cincinnati crew Those Guys makes good on “Good Hip Hop Music” promise
0 Comments · Wednesday, February 13, 2013
What Those Guys’ tagline doesn’t tell you
is that this “Good Hip Hop Music” mentality was established long before
the group had any concrete footing.
by Mike Breen
Cincinnati Hip Hop duo get rowdy, blow up a car in new Redman-approved music video
Those Guys have emerged as one of the more impressive up-and-comers in Cincinnati Hip Hop, both via their digital/CD releases (a handful of singles and a trio of excellent mixtapes) and their live show, which incorporates a three-piece live band. Those Guys features MC's J.Al and Jova, who met as high school freshmen and started the group upon graduation in 2008. Citing influences like Kanye, The Clipse and Kid Cudi, the duo issued Greater Than the Mixtape Volume 1 in 2009. The most recent in their Greater Than the Mixtape series (Volume 3) was released late last year, kicking off with the monster track "You Ain't Know," which showcases the duo's telepathic back-and-forth, superb lyricism and a fat and funky musical approach. The duo has been garnering extra attention with their just-released video (Those Guys' first) for "You Ain't Know," which was filmed in Monroe just prior to Halloween and features some spectacular scenes of the crew blowing up a car. Who says you need a big budget for action-movie-like special effects? (The group thanks the City of Monroe's parks, fire and police department as well as the Butler County Bomb Squad in the video description on YouTube, so the fiery shoot was on the up-and-up.)The video has been creating major buzz on social media, even drawing praise from Hip Hop legend Redman, who tweeted "Dope ass video … thats wut Im talkn bout … sumtn different … hard shit."Check the clip below, then visit the duo's Bandcamp site to download the latest mixtape and other Those Guys material for free. You can find more about Those Guys at their official site, Facebook page and on Twitter here.