Jerome Jaffe is a character. With his thick New York
accent, wiry frame, perma-five o’clock shadow and penchant for
misnomers, he’s kind of a minor celebrity in his home base of Brighton
in the West End. He recently bought Rake’s End from
long-time area resident/developer Fred Lane, and is determined to
see the bar succeed.
Because opening a new art gallery is timely and costly, especially if few people come in to buy or even visit, entrepreneurs have been looking for alternatives on the Internet. This, too, has problems. "In the great ocean of the Internet, any one Web site gets lost unless you can do a lot of advertising," says Clay Wainscott, a 65-year-old artist/gallerist with an unusual solution for the problem: a new art gallery in Brighton with an online component.