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Corporate Co-Opt of 'Local'

Big Business tries 'local washing' to mislead consumers

1 Comment · Wednesday, July 29, 2009
Hoping to capitalize on growing public enthusiasm for all things local, some of the world's biggest corporations are brashly laying claim to the word "local." This new variation on corporate "green washing" — local washing — is, like the "buy local" movement itself, most advanced in the context of food. Even Wal-Mart is getting in on the act, hanging bright green banners over its produce aisles that simply say "Local."  

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