It's no secret that the rise of Internet advertising has corresponded with a shrinking advertiser base for newspapers. There were 689 cities with at least two daily newspapers a century ago, according to Dr. Sam Schulhofer-Wohl of Princeton University. Now it's more like a dozen. Whether this is a death knell or a wake up call, however, is a matter of opinion.
Just like many daily newspapers across the nation, The Cincinnati Enquirer is having an identity crisis. With increasing numbers of readers choosing to get their information on the Internet and through devices, The Enquirer finds itself struggling to remain a profitable business — and has unveiled a new "social media strategy" to engage those wandering readers.