You start a kick-ass Blues/Rock duo, work hard building a “cult” following and become commercially successful and make music so amazing even MTV can’t ignore it. The video is so great, it wins a "Breakthrough Video" VMA> So, The Black Keys, nothing can kill the high you’re on, right? Well, nothing except finally receiving your award, only to find that the name is, ahem, “misspelled” as “The Black Eyed Peas.”
