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Blurring the Lines Between News and Advertising Content

0 Comments · Tuesday, April 13, 2010
Gannett's Indianapolis Star has a real mess on its hands involving a breach of ethics and the readers' trust, started when the paper "repurposed" a three-year-old feature story and photo spread on summer camps in a new camp guide advertising section without the reporter's or photographer's knowledge. The old story was labeled "special advertising feature" and presented as if it contained up-to-date information. I asked Enquirer Editor Tom Callinan about his policy on the separation of news- and advertising-oriented content.  

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