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Blurring the Lines Between News and Advertising Content

0 Comments · Tuesday, April 13, 2010
Gannett's Indianapolis Star has a real mess on its hands involving a breach of ethics and the readers' trust, started when the paper "repurposed" a three-year-old feature story and photo spread on summer camps in a new camp guide advertising section without the reporter's or photographer's knowledge. The old story was labeled "special advertising feature" and presented as if it contained up-to-date information. I asked Enquirer Editor Tom Callinan about his policy on the separation of news- and advertising-oriented content.  

The Enquirer Does Less With Less, Loses Circulation

0 Comments · Monday, December 21, 2009
Life can be tough at the top of the Enquirer food chain. Circulation (printed papers sold) continues to decline. The paper has retired, bought out and fired just about everyone it can to cut costs. More unpaid furloughs are likely. I have no idea how profitable The Enquirer remains. The paper doesn't say. It never does, at least publicly. Yet its slumping core paid circulation doesn't encourage optimism.  

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