A DJ and artist's interaction is vital to a good show. Something I learned years ago is that no one will remember your lyrics and no one will remember your beats — the audience came to make a moment and memory. It's your job to give them that memory, and it's easier said than done. Don’t make a memory for yourself at the expense of the people. This is how you stand out.
Suge Knight used to whoop an engineer's ass if he rewound the tapes too far during the recording sessions of 2Pac's 'All Eyez on Me.' Kind of extreme. And most likely not the most conducive working atmosphere for an engineer. One thing I tried to stress in my last column was the importance of knowing the other person's job and how it pertains to you. This month deals with the engineer-artist relationship.
Think global. Major labels are falling apart. Independent labels and artists are picking up that slack. This means that slowly but surely local artists in every city aren't seeing the worth in trying to get that "huge deal." Over the past few years, and even more so in the coming years, this is the change agent that gives each city the opportunity for its own sound and movement.
I moved to Cincinnati from Dayton to attend UC in 2000. I dropped out of college a couple years later, but only because I was too addicted to the Hip Hop scene. What started out as high school ciphers and battles back in Dayton grew to UC talent shows, Top Cat’s battles, Scribble Jams and a lot of forgettable shows.