Two of the more recognizable names on next month's MidPoint Music Festival roster (to Indie fans, at least) are Deerhoof (pictured) and Xiu Xiu. The groups have more than a festival in Cincinnati in common. Both were founded in California. Both are currently on the same label, Polyvinyl Records. And both are boundlessly creative, two of the more popular acts making music that slants in an Avant Garde direction today. It makes sense that the bands' paths would cross at some point and it does frequently when both acts are on the road at the same time (MidPoint is far from the first fest both acts have ended up on). And given that shared sense of limitless imagination, it shouldn't be a surprise that members have joined forces creatively in the past, as well. The latest example — the second installment in Deerhoof's collaborative 7-inch series finds the two entities blurring the lines between them on the two-track Almost Xiu Xiu, Almost Deerhoof.
Editor's Note: Brian Penick of local music promotions company The Counter Rhythm Group is guest blogging for CityBeat monthly to provide a behind-the-scenes look at his journey to release his interactive industry guidebook, Musicians’ Desk Reference. Click here for his previous blog entries.
Aaaaaaaaaaand we are done! Well, kind of …
After nearly two years of content creation, testing, editing, restructuring and discussion, I am very proud to announce that the content for Musicians’ Desk Reference is finally complete! There is still much work to be done ahead of the release — completion of web development, beta testing, marketing, promotions and more — but we are at least moving ahead, right on schedule.
It sounds cliché, but it is amazing to take a step back and realize how far this project has really come, in addition to considering how much it has forced me to grow as an individual. It all started with an idea that I simply could not let go of, despite my initial thoughts that The Counter Rhythm Group just could not handle taking on a project of this (theoretical) scale. I tried working around this notion from every angle, discussing it with an array of employees that have helped in our growth, and at the end of each reflection period I knew that we had to still move forward with the idea, any way we could.
Those that know me know that I am a planner. I like making lists — and especially checking things off of that list. I try to find structure in everything when at all possible, and more often than not I find myself asking, “Why?” I have no idea where this mentality came from and my immediate family has reaffirmed that statement over the course of the last few months. It is this mentality, combined with my passion for helping musicians that has provided the fuel for this journey.
I am so excited to share this vision with the world. While it sounds cheesy, I can promise you that every page has my heart and soul poured into it, and that it has been painstakingly been picked apart by myself and a dedicated group of contributors. We are truly aiming to provide the best information possible to be used for many generations to come. I have stated before in these blogs that this is by far the most involved I have ever been in a project — I never considered leaving a legacy, but I am starting to think that this could be it.
So what does this mean for the user? I can say with confidence that there is way more to this project than I ever could have imagined, and the fact that it still consistently “wows” me should be a testament to those who have been patiently waiting for the final product over the past several months.
While the eBook is completely customizable to each individual and scenario, I can honestly say (to those who are interested) to get ready to spend some time reading and considering the subject matter. We have meticulously worked to build the documentation so that it touches base on certain generalities and specifics, offering clarity and understanding on the matter without requiring several days’ worth of reading. I am not a big fan of lengthy reading materials and our generation tends to be intimidated by large batches of text — the sole reason we have invested so much time and resources into a digital platform. To state it conservatively, it will take an artist some time to work through the entire project, which is meant to serve the user through several areas of their career as they develop and grow.
We are so close to being able to put Musicians’ Desk Reference in your hands that I honestly have a hard time sleeping at night. Looking ahead, we will be receiving a beta version of the eBook within the next week and we have many users lined up to participate. If you are interested in being considered for a beta trial, please send an email to email@example.com.
September is when things start getting really exciting, as we are pulling out all of the stops for this release. Without going into too much detail, I can say that we will have an established presence at the Midpoint Music Festival this year, and that this will be the first time the eBook will be available for purchase (acting as our “soft” release, exclusively to those physically at the festival). Pre-orders will be available in early September and are expected to ship the week after MPMF. This will all build up to our national release in October at the CMJ Music Marathon in New York City, where we will be also have a significant presence. There are many more things in the works; I promise that it will all be worth the wait.
I would like to close by thanking all of those that have shown support throughout this process, to The Counter Rhythm Group and to myself. While this is not the time to name anyone individually (that comes later), I want you all to know how much it means to us. Your continued support will help us through the coming months and we hope you will join us in spreading the word about Musicians’ Desk Reference. We have literally put everything we can into this project, and we are proud to say that we were able to build it while living in this great city, utilizing most outsourced services to companies and individuals located in the Queen City. We want to make a significant impact in the music industry, and I look forward to proudly telling anyone and everyone where it all started — right here in Cincinnati.
The free, every-Friday MidPoint Indie Summer (MPIS) series concerts at Downtown’s Fountain Square have featured some eclectic music over the past few years, everything from Bounce and Electro to Roots Rock, World music and Pop. But this Friday, the series goes where it has yet to go, presenting the very first all-Punk MPIS concert.
Though Punk is known for its quick bursts of songs, it’s a mere coincidence that this Friday’s free show features four acts (as opposed to the usual three per show). The quartet of bands playing offers a nice cross-section of Greater Cincinnati’s Punk scene.
The Pop/Punk crew BoyMeetsWorld opens the concert at 8 p.m. After coming out of the gates fast (in just its first year as a band, the group won first place at the popular “battle of the bands” competition presented by Forest Park’s The Underground), the hooks-heavy BMW released its debut EP, Do What’s Best for You, this past April. (The band is performing acoustically at the Microsoft store at Kenwood Mall this Saturday at 4 p.m.)
At 8:45 p.m. The Lockland Brakes take over the MPIS stage. The punchy, melodic band just played its first show and released a three-song EP last month. But they’re far from “green,” with a lineup that includes past/present members of Situation Red, Newport Secret Six and DAAP Girls.
The excellent, raucous trio The Dopamines, which spent a chunk of its spring touring Europe, perform at 9:15 p.m. The hard-touring band has put out several excellent releases, including last year’s stellar Vices, which caused JadedPunk.com to declare, “For a bunch of goddamned drunks, The Dopamines sure can write some catchy hooks.”
Headlining the night at 10 p.m. is Loudmouth, a high-energy local five-piece that mixes power and melody in the vein of Screeching Weasel, NOFX and No Use for a Name. Loudmouth digitally released its latest effort, the eight-track Future Boredom EP, in late March.
For more on the MidPoint Indie Summer concerts — and all of the PNC Summer Music Series concerts — visit myfountainsquare.com.
The 2010 MidPoint Music Festival is just three days away, so if you haven't firmed up your plans yet now's the time. And here's the big ticketing detail you need to be aware of: Three-day "all access" wristband sales end before the festival kicks off Thursday, replaced by one-day wristbands on sale each night at all venues.
The grand finale of the season-long MidPoint Indie Summer concert series is Friday on Fountain Square. It's always a bittersweet moment — the free series ends for this summer, but that only means that the MidPoint Music Festival is less than one month away.
The MidPoint Indie Summer series concludes just in time to kick off Labor Day weekend this Friday. The show is headlined by internationally beloved/locally based Why?, which is set to release its Golden Ticket EP in a few weeks. The EP is the result of some fan-engaging fun on the group's website.
On the Why? site, frontman Yoni Wolf explains: "We would write a theme song for one customer who came to the … web store and bought something every month. Like Mighty Mouse. It would be a song about that person. We’d read all about them on Facebook and Twitter, and sometimes even go so far as to contact their significant other to ask them questions. Then I would write the song on piano and my brother would take the skeleton of lyrics and piano and turn it into a fully realized arrangement.” (Read more on Why? here.)
(Wolf, by the way, has also been hosting his own very entertaining podcast called The Wandering Wolf (free for download on iTunes and Soundcloud). The show's have been hilarious and insightful, with Wolf chatting with guests like James McNew of Indie Rock legends Yo La Tengo, Cincinnati Hip Hop legend Mr. Dibbs and he and his brother's own father.)
Also at the finale, there will be a one-time only special on tickets to the forthcoming MidPoint Music Festival 2013. Those purchasing tickets in person at the Square Friday can buy three-day passes for $59 ($10 off) and three-day VIP passes for $149 ($20 off). Visit mpmf.com for the latest on the fest and mpmf.cincyticket.com for tickets (if you can’t make it Friday).