On their most recent tour, excellent Northern Kentucky Indie Rock band The Yugos stopped by Toledo, Ohio’s SixtyTen Recording Studio to record its latest single, “Follow You,” as part of the facility’s “SixtyTen Sessions” video series.
The studio version of the single, released earlier this summer, can be streamed/downloaded here.
One week from the day, The Yugos will be opening up MidPoint Music Festival’s Friday festivities. The band plays at 5 p.m. Friday on the MidPoint Midway stage, right before another of the fest’s most anticipated acts, Real Estate, performs. The Midway stage is free and open to the public (no tickets/passes required), thanks to stage sponsor P&G. It’s also an all-ages show.
Editor's Note: Brian Penick of local music promotions company The Counter Rhythm Group has been guest blogging for CityBeat monthly to provide a behind-the-scenes look at his journey to release his interactive industry eBook, Musicians’ Desk Reference. Click here for his previous blog entries.
Enough with the chitchat — let’s get down to business.For those of you that have been reading/following/listening/talking about Musicians’ Desk Reference over the past several months, you might still have questions, and that is OK. At times throughout this process I have even found myself taking a step back to consider what exactly I am doing.
In reality, that is what this entire project is about — questioning. Specifically, it's about the questions artists inevitably are faced with in the music industry. You should question it all, everything, all the time. That where this idea came from and, frankly, how I live my life. And I would say it is working out pretty well.
But the time for questions is over — so let’s see some answers.
What is Musicians’ Desk Reference? It’s a music industry progression eBook. What does that mean? It is an online platform (website) that helps artists work through common scenarios in the music industry, such as starting out, recording, promoting, touring and building a team. It is a time management system that conforms to your schedule and your level of interest. There is even a tool that builds documentation for you, in addition to the packaging, including several useful items, such as paper stock and labels for at-home printing.
This platform is designed for everyone — from beginners to professionals, and all those in between. You don’t like reading? That’s fine; you can adjust it to recall very minimal information. You like reading thousands of lines worth of information? Well, friend, you’re in luck. Click away on our lists and just let us know you’re okay a few months after filling your head with useful and practical information. If you are a musician that is interested in furthering your career to any degree — from a local to a national level — this eBook is for you.
Where did this come from? Me, actually. I am a musician and have been for half my life. I have spent years in vans, trailers, buses, airplanes, trains and even on boats playing original music all over the world. I have always been fascinated with the music industry and how it works, always wondering why things happened the way that they do.
This fascination led me start The Counter Rhythm Group, an artist development/marketing/event promotion company — built by artists, for artists — offering assistance groups that are younger and newer than ones traditionally serviced. TCRG has worked to develop a range of artists, from those that are still just starting out to some that you can hear on commercial radio stations, all over the course of almost three years. When the requests outnumbered the amount of work we could handle, I decided to build a public platform based on our actual working models. Fast-forward to the present day and you have Musicians’ Desk Reference.
We have worked tirelessly for months (beyond the almost two years of development) building a robust product that is jam-packed with information for the user and I can honestly say that we are still impressed, even after staring at it for hours on end. We’ve even been testing the specifics on a young Cincinnati-based band called PUBLIC, and we are proud to say that things are going very well.
The best part is that the wait is almost over. I am very excited to announce that Musicians’ Desk Reference will be available exclusively to the Cincinnati market at CityBeat’s Midpoint Music Festival, three weeks ahead of the national launch in New York City at the CMJ Music Marathon.
Hear that, Cincinnati? We love you so much that we are giving you the opportunity to have this in your hands well before anyone else does.
What’s that? You want more? All right!
We are also partnering with the fine folks at Midpoint Music Festival as a sponsor, offering a complimentary full version of the eBook to all showcasing artists. That’s right, you play and it’s yours! But what if you did not get selected to the festival but still want a copy? We will be on-hand all three days at our sponsorship tent— located at the MidPoint Midway Stage at Twelfth and Vine streets (right next to the MPMF box office) — selling the eBook for 25% off its regular retail price. We will also be presenting live demos of the site with the development team available for questions.
I could not be more proud of the work that has gone into
this project and I am forever in debt to the dedicated folks that have
been behind me from the start (including CityBeat music guy Mike
Breen — someone please give that man a gift basket full of money for all
he does for the Cincinnati music scene). (Editor's note #2: Large, unmarked bills only, please.)
We really hope to level the playing field in the music industry with Musicians’ Desk Reference, educating artists and helping them to build a strong foundation to work from. We all have a similar goal for success in mind, however we define it, and I want this project to give every individual that chance.
As artists, let’s take pride in our actions and help our peers. Let’s step away from the competitive mentality and work together instead of against each other. Let’s form a music community and celebrate the opportunities that are available to us. This is our industry and this is our time. Musicians’ Desk Reference: Empowering Artists to Progress Through the Modern Music Industry.
Here is an introductory video for MDR's release:
Besides the official music showcases at September’s MidPoint Music Festival, the 12th annual fest featured the most (and best) “satellite events” in MPMF history. These “unofficial” happenings — ranging from “day parties” to various musical presentations, like the free performances at Findlay Market — greatly added to the electricity MPMF brought to Downtown and Over-the-Rhine. It showed what can happen when creative people get into the MPMF spirit and try to come up with clever ways to add to it.
Some of the best examples of this were found just off the MidPoint Midway area at the Art Academy of Cincinnati, where programmers of the school’s gallery (with presenters Fotofocus) decided to run an exhibit of live music photography by area photographers called Reverberation: Capturing the Live Music Experience during the fest, to capitalize on all of the music lovers flooding the streets of OTR. (Click here to read CityBeat's feature about the exhibit.)
Adding another layer of collaborative coolness to the proceedings was “The MidPoint Sessions,” intimate performances by four Ohio musical acts held at the photography exhibit on the Saturday afternoon of the festival. The great Athens, Ohio, Indie/Orchestral Folk ensemble The Ridges performed and curated the rest of the Ohio-centric lineup, which also included Cincinnati’s Molly Sullivan and The Happy Maladies, plus Columbus’ Indigo Wild.
The MidPoint Sessions were filmed by The Queen City Project, a local organization that has set out to creatively document some of the interesting and unique things going on in contemporary Cincinnati. Here’s an entertaining, quick-cut look at MidPoint through QCP’s lens:
And we are thrilled to be able to share QCP’s first video from The MidPoint Sessions, featuring The Ridges.
Be sure to check CityBeat’s music blog every Friday over the three weeks as we unveil the rest of the Sessions series videos.
This evening is the kick-off of the free MidPoint Indie Summer series on Fountain Square — starting at 7 p.m. with The Trouble with Boys and also featuring Paper Airplane, The Love Language and Camera Obscura — and it’s also the first time you can buy tickets for this September’s MidPoint Music Festival … at a greatly discounted rate.
Tonight at Rohs Street Café in Clifton Heights, local musicians get an industry trade show of their very own. The “Locally Insourced: Cincinnati Music Industry Trade Show” is being presented at the venue at 6 p.m., organized by the Counter Rhythm Group and presented in conjunction with the MidPoint Music Festival.
Along with being able to register for showcase consideration at this year’s MPMF (you can also do so now via Sonicbids; click here for details), Locally Insourced is designed specifically with Greater Cincinnati musicians in mind and features booths representing various music entities in the area, from recording studios and merch makers to local labels, radio outlets and much more. Among the vendors participating: Modern Misfit Classic Genius, Southpaw Prints, Bearcast Radio, The SoundWorkshop Recording Studio, El Rey Effects, Moonbeam Studios, Moonlight Studios, CincyMusic.com, Play It Forward, Phratry Records, DMark Video Productions, Cincyticket, Coda Photography, QCA and Sebastian Illustration.
The event is free and open to all ages. Visit locallyinsourced.com for more details.
Counter Rhythm Group main-man Brian Penick has just launched a Kickstarter project for his forthcoming interactive and customizable e-book, Musicians’ Desk Reference. Here is the pitch video that explains the project very well; click here to visit the Kickstarter page and check out the various perks your donation can earn for you.
For even more on the book, attend tonight's trade show and be sure to keep an eye on this here blog, where Penick recently began guest blogging monthly updates about the project.
The free, every-Friday MidPoint Indie Summer (MPIS) series concerts at Downtown’s Fountain Square have featured some eclectic music over the past few years, everything from Bounce and Electro to Roots Rock, World music and Pop. But this Friday, the series goes where it has yet to go, presenting the very first all-Punk MPIS concert.
Though Punk is known for its quick bursts of songs, it’s a mere coincidence that this Friday’s free show features four acts (as opposed to the usual three per show). The quartet of bands playing offers a nice cross-section of Greater Cincinnati’s Punk scene.
The Pop/Punk crew BoyMeetsWorld opens the concert at 8 p.m. After coming out of the gates fast (in just its first year as a band, the group won first place at the popular “battle of the bands” competition presented by Forest Park’s The Underground), the hooks-heavy BMW released its debut EP, Do What’s Best for You, this past April. (The band is performing acoustically at the Microsoft store at Kenwood Mall this Saturday at 4 p.m.)
At 8:45 p.m. The Lockland Brakes take over the MPIS stage. The punchy, melodic band just played its first show and released a three-song EP last month. But they’re far from “green,” with a lineup that includes past/present members of Situation Red, Newport Secret Six and DAAP Girls.
The excellent, raucous trio The Dopamines, which spent a chunk of its spring touring Europe, perform at 9:15 p.m. The hard-touring band has put out several excellent releases, including last year’s stellar Vices, which caused JadedPunk.com to declare, “For a bunch of goddamned drunks, The Dopamines sure can write some catchy hooks.”
Headlining the night at 10 p.m. is Loudmouth, a high-energy local five-piece that mixes power and melody in the vein of Screeching Weasel, NOFX and No Use for a Name. Loudmouth digitally released its latest effort, the eight-track Future Boredom EP, in late March.
For more on the MidPoint Indie Summer concerts — and all of the PNC Summer Music Series concerts — visit myfountainsquare.com.
Old and new traditions will coalesce at this year's MidPoint Music Festival as Christian Moerlein Brewing Company will host acts all weekend long, including headliners Panda Bear, Tycho and The Raveonettes. The 13th annual MPMF runs Sept. 25 -27 and continues to expand throughout downtown Cincinnati and the Over-the-Rhine area.
Not only will Moerlein be the official beer of MPMF, but the brewery is opening its OTR location as a venue for the festival. Panda Bear will perform at the outdoor Moerlein stage Thursday, with Tycho following on Friday and the Raveonettes on Saturday.
The Moerlein brewery holds Cincinnati history in its underground tunnels that were used to keep lagers cold before the invention of refrigeration. Now, as technology and the city itself have advanced, Moerlein can provide its fine beers at every single MPMF location so no festival-goer will go without a drink.
The brewery will bring out all its finest brews for the festival, including seasonal Hell Town Rye-Ot Ale, Zeppelin Bavarian Pale Ale, Over-the-Rhine Ale, Northern Liberties IPA and Lager House Helles.
The Moerlein family has a deep-rooted Cincinnati history, and since its recent rebirth has continued its work to uphold Cincinnati as a brewing capital.
“Our festival has a tradition of promoting Cincinnati originals, whether that be through our music pioneers or our urban culture,” said Dan McCabe, artistic director of MPMF, in a press release. “Christian Moerlein only strengthens that tradition, as they’ve been a leader in America’s craft beer resurgence since the early '80s. Cincinnati music fans love Cincinnati beer.”