Editor's Note: Brian Penick of local music promotions company The Counter Rhythm Group has been guest blogging for CityBeat monthly to provide a behind-the-scenes look at his journey to release his interactive industry eBook, Musicians’ Desk Reference. Click here for his previous blog entries.
Enough with the chitchat — let’s get down to business.For those of you that have been reading/following/listening/talking about Musicians’ Desk Reference over the past several months, you might still have questions, and that is OK. At times throughout this process I have even found myself taking a step back to consider what exactly I am doing.
In reality, that is what this entire project is about — questioning. Specifically, it's about the questions artists inevitably are faced with in the music industry. You should question it all, everything, all the time. That where this idea came from and, frankly, how I live my life. And I would say it is working out pretty well.
But the time for questions is over — so let’s see some answers.
What is Musicians’ Desk Reference? It’s a music industry progression eBook. What does that mean? It is an online platform (website) that helps artists work through common scenarios in the music industry, such as starting out, recording, promoting, touring and building a team. It is a time management system that conforms to your schedule and your level of interest. There is even a tool that builds documentation for you, in addition to the packaging, including several useful items, such as paper stock and labels for at-home printing.
This platform is designed for everyone — from beginners to professionals, and all those in between. You don’t like reading? That’s fine; you can adjust it to recall very minimal information. You like reading thousands of lines worth of information? Well, friend, you’re in luck. Click away on our lists and just let us know you’re okay a few months after filling your head with useful and practical information. If you are a musician that is interested in furthering your career to any degree — from a local to a national level — this eBook is for you.
Where did this come from? Me, actually. I am a musician and have been for half my life. I have spent years in vans, trailers, buses, airplanes, trains and even on boats playing original music all over the world. I have always been fascinated with the music industry and how it works, always wondering why things happened the way that they do.
This fascination led me start The Counter Rhythm Group, an artist development/marketing/event promotion company — built by artists, for artists — offering assistance groups that are younger and newer than ones traditionally serviced. TCRG has worked to develop a range of artists, from those that are still just starting out to some that you can hear on commercial radio stations, all over the course of almost three years. When the requests outnumbered the amount of work we could handle, I decided to build a public platform based on our actual working models. Fast-forward to the present day and you have Musicians’ Desk Reference.
We have worked tirelessly for months (beyond the almost two years of development) building a robust product that is jam-packed with information for the user and I can honestly say that we are still impressed, even after staring at it for hours on end. We’ve even been testing the specifics on a young Cincinnati-based band called PUBLIC, and we are proud to say that things are going very well.
The best part is that the wait is almost over. I am very excited to announce that Musicians’ Desk Reference will be available exclusively to the Cincinnati market at CityBeat’s Midpoint Music Festival, three weeks ahead of the national launch in New York City at the CMJ Music Marathon.
Hear that, Cincinnati? We love you so much that we are giving you the opportunity to have this in your hands well before anyone else does.
What’s that? You want more? All right!
We are also partnering with the fine folks at Midpoint Music Festival as a sponsor, offering a complimentary full version of the eBook to all showcasing artists. That’s right, you play and it’s yours! But what if you did not get selected to the festival but still want a copy? We will be on-hand all three days at our sponsorship tent— located at the MidPoint Midway Stage at Twelfth and Vine streets (right next to the MPMF box office) — selling the eBook for 25% off its regular retail price. We will also be presenting live demos of the site with the development team available for questions.
I could not be more proud of the work that has gone into
this project and I am forever in debt to the dedicated folks that have
been behind me from the start (including CityBeat music guy Mike
Breen — someone please give that man a gift basket full of money for all
he does for the Cincinnati music scene). (Editor's note #2: Large, unmarked bills only, please.)
We really hope to level the playing field in the music industry with Musicians’ Desk Reference, educating artists and helping them to build a strong foundation to work from. We all have a similar goal for success in mind, however we define it, and I want this project to give every individual that chance.
As artists, let’s take pride in our actions and help our peers. Let’s step away from the competitive mentality and work together instead of against each other. Let’s form a music community and celebrate the opportunities that are available to us. This is our industry and this is our time. Musicians’ Desk Reference: Empowering Artists to Progress Through the Modern Music Industry.
Here is an introductory video for MDR's release:
The grand finale of the season-long MidPoint Indie Summer concert series is Friday on Fountain Square. It's always a bittersweet moment — the free series ends for this summer, but that only means that the MidPoint Music Festival is less than one month away.
The MidPoint Indie Summer series concludes just in time to kick off Labor Day weekend this Friday. The show is headlined by internationally beloved/locally based Why?, which is set to release its Golden Ticket EP in a few weeks. The EP is the result of some fan-engaging fun on the group's website.
On the Why? site, frontman Yoni Wolf explains: "We would write a theme song for one customer who came to the … web store and bought something every month. Like Mighty Mouse. It would be a song about that person. We’d read all about them on Facebook and Twitter, and sometimes even go so far as to contact their significant other to ask them questions. Then I would write the song on piano and my brother would take the skeleton of lyrics and piano and turn it into a fully realized arrangement.” (Read more on Why? here.)
(Wolf, by the way, has also been hosting his own very entertaining podcast called The Wandering Wolf (free for download on iTunes and Soundcloud). The show's have been hilarious and insightful, with Wolf chatting with guests like James McNew of Indie Rock legends Yo La Tengo, Cincinnati Hip Hop legend Mr. Dibbs and he and his brother's own father.)
Also at the finale, there will be a one-time only special on tickets to the forthcoming MidPoint Music Festival 2013. Those purchasing tickets in person at the Square Friday can buy three-day passes for $59 ($10 off) and three-day VIP passes for $149 ($20 off). Visit mpmf.com for the latest on the fest and mpmf.cincyticket.com for tickets (if you can’t make it Friday).
Beginning Sept. 3 at the Art Academy of Cincinnati's Childlaw Gallery (1212 Jackson St., Over-the-Rhine), the people behind the massive photography exhibition FotoFocus will set their lenses on the many great concert photographers in the region.
Reverberation: Capturing the Live Music Experience will coincide with the MidPoint Music Festival, located just off the 12th Street MidPoint Midway (the strip featuring vendors, food, live music the box truck carnival and much more). Hours will be extended during MPMF, with the exhibit staying open until 9 p.m. on Sept. 26 and 10 p.m. on Sept. 27-28. (Normal hours, starting Sept. 3, are 9 a.m.-9 p.m., Mondays-Fridays, and 9 a.m.-5 p.m. Saturdays and Sundays). The exhibit closes Sept. 29.
The work of 29 artists will be featured in the exhibit, including shots from legends like Melvin Grier (an award-winning photojournalist who shot many years for The Cincinnati Post) and Michael Wilson (whose portraits have been featured on the covers of albums by The Replacements, Over the Rhine, Lyle Lovett, Ron Sexmith and many others), as well as Maurice Mattei, Sean Hughes, Keith Klenowski and Kara Smarsh. (Click on the names to check out some of the artists' work.)