Editor's Note: Brian Penick of local music promotions company The Counter Rhythm Group has been guest blogging for CityBeat monthly to provide a behind-the-scenes look at his journey to release his interactive industry eBook, Musicians’ Desk Reference. Click here for his previous blog entries.
Enough with the chitchat — let’s get down to business.For those of you that have been reading/following/listening/talking about Musicians’ Desk Reference over the past several months, you might still have questions, and that is OK. At times throughout this process I have even found myself taking a step back to consider what exactly I am doing.
In reality, that is what this entire project is about — questioning. Specifically, it's about the questions artists inevitably are faced with in the music industry. You should question it all, everything, all the time. That where this idea came from and, frankly, how I live my life. And I would say it is working out pretty well.
But the time for questions is over — so let’s see some answers.
What is Musicians’ Desk Reference? It’s a music industry progression eBook. What does that mean? It is an online platform (website) that helps artists work through common scenarios in the music industry, such as starting out, recording, promoting, touring and building a team. It is a time management system that conforms to your schedule and your level of interest. There is even a tool that builds documentation for you, in addition to the packaging, including several useful items, such as paper stock and labels for at-home printing.
This platform is designed for everyone — from beginners to professionals, and all those in between. You don’t like reading? That’s fine; you can adjust it to recall very minimal information. You like reading thousands of lines worth of information? Well, friend, you’re in luck. Click away on our lists and just let us know you’re okay a few months after filling your head with useful and practical information. If you are a musician that is interested in furthering your career to any degree — from a local to a national level — this eBook is for you.
Where did this come from? Me, actually. I am a musician and have been for half my life. I have spent years in vans, trailers, buses, airplanes, trains and even on boats playing original music all over the world. I have always been fascinated with the music industry and how it works, always wondering why things happened the way that they do.
This fascination led me start The Counter Rhythm Group, an artist development/marketing/event promotion company — built by artists, for artists — offering assistance groups that are younger and newer than ones traditionally serviced. TCRG has worked to develop a range of artists, from those that are still just starting out to some that you can hear on commercial radio stations, all over the course of almost three years. When the requests outnumbered the amount of work we could handle, I decided to build a public platform based on our actual working models. Fast-forward to the present day and you have Musicians’ Desk Reference.
We have worked tirelessly for months (beyond the almost two years of development) building a robust product that is jam-packed with information for the user and I can honestly say that we are still impressed, even after staring at it for hours on end. We’ve even been testing the specifics on a young Cincinnati-based band called PUBLIC, and we are proud to say that things are going very well.
The best part is that the wait is almost over. I am very excited to announce that Musicians’ Desk Reference will be available exclusively to the Cincinnati market at CityBeat’s Midpoint Music Festival, three weeks ahead of the national launch in New York City at the CMJ Music Marathon.
Hear that, Cincinnati? We love you so much that we are giving you the opportunity to have this in your hands well before anyone else does.
What’s that? You want more? All right!
We are also partnering with the fine folks at Midpoint Music Festival as a sponsor, offering a complimentary full version of the eBook to all showcasing artists. That’s right, you play and it’s yours! But what if you did not get selected to the festival but still want a copy? We will be on-hand all three days at our sponsorship tent— located at the MidPoint Midway Stage at Twelfth and Vine streets (right next to the MPMF box office) — selling the eBook for 25% off its regular retail price. We will also be presenting live demos of the site with the development team available for questions.
I could not be more proud of the work that has gone into
this project and I am forever in debt to the dedicated folks that have
been behind me from the start (including CityBeat music guy Mike
Breen — someone please give that man a gift basket full of money for all
he does for the Cincinnati music scene). (Editor's note #2: Large, unmarked bills only, please.)
We really hope to level the playing field in the music industry with Musicians’ Desk Reference, educating artists and helping them to build a strong foundation to work from. We all have a similar goal for success in mind, however we define it, and I want this project to give every individual that chance.
As artists, let’s take pride in our actions and help our peers. Let’s step away from the competitive mentality and work together instead of against each other. Let’s form a music community and celebrate the opportunities that are available to us. This is our industry and this is our time. Musicians’ Desk Reference: Empowering Artists to Progress Through the Modern Music Industry.
Here is an introductory video for MDR's release:
The grand finale of the season-long MidPoint Indie Summer concert series is Friday on Fountain Square. It's always a bittersweet moment — the free series ends for this summer, but that only means that the MidPoint Music Festival is less than one month away.
The MidPoint Indie Summer series concludes just in time to kick off Labor Day weekend this Friday. The show is headlined by internationally beloved/locally based Why?, which is set to release its Golden Ticket EP in a few weeks. The EP is the result of some fan-engaging fun on the group's website.
On the Why? site, frontman Yoni Wolf explains: "We would write a theme song for one customer who came to the … web store and bought something every month. Like Mighty Mouse. It would be a song about that person. We’d read all about them on Facebook and Twitter, and sometimes even go so far as to contact their significant other to ask them questions. Then I would write the song on piano and my brother would take the skeleton of lyrics and piano and turn it into a fully realized arrangement.” (Read more on Why? here.)
(Wolf, by the way, has also been hosting his own very entertaining podcast called The Wandering Wolf (free for download on iTunes and Soundcloud). The show's have been hilarious and insightful, with Wolf chatting with guests like James McNew of Indie Rock legends Yo La Tengo, Cincinnati Hip Hop legend Mr. Dibbs and he and his brother's own father.)
Also at the finale, there will be a one-time only special on tickets to the forthcoming MidPoint Music Festival 2013. Those purchasing tickets in person at the Square Friday can buy three-day passes for $59 ($10 off) and three-day VIP passes for $149 ($20 off). Visit mpmf.com for the latest on the fest and mpmf.cincyticket.com for tickets (if you can’t make it Friday).
Beginning Sept. 3 at the Art Academy of Cincinnati's Childlaw Gallery (1212 Jackson St., Over-the-Rhine), the people behind the massive photography exhibition FotoFocus will set their lenses on the many great concert photographers in the region.
Reverberation: Capturing the Live Music Experience will coincide with the MidPoint Music Festival, located just off the 12th Street MidPoint Midway (the strip featuring vendors, food, live music the box truck carnival and much more). Hours will be extended during MPMF, with the exhibit staying open until 9 p.m. on Sept. 26 and 10 p.m. on Sept. 27-28. (Normal hours, starting Sept. 3, are 9 a.m.-9 p.m., Mondays-Fridays, and 9 a.m.-5 p.m. Saturdays and Sundays). The exhibit closes Sept. 29.
The work of 29 artists will be featured in the exhibit, including shots from legends like Melvin Grier (an award-winning photojournalist who shot many years for The Cincinnati Post) and Michael Wilson (whose portraits have been featured on the covers of albums by The Replacements, Over the Rhine, Lyle Lovett, Ron Sexmith and many others), as well as Maurice Mattei, Sean Hughes, Keith Klenowski and Kara Smarsh. (Click on the names to check out some of the artists' work.)
Head to MPMF.com right now to see the full lineup and schedule for the MidPoint Music Festival, coming up Sept. 26-28 at various venues in Downtown and Over-the-Rhine.
Due to the legal wrangling over the management of The Emery Theatre (widely covered in CityBeat and at citybeat.com), the classic Cincinnati venue — a favorite from last year’s fest — will not be a part of MPMF in 2013. But MPMF’s footprint is expanding to include downtown’s Mainstay Rock Bar (which has participated in the fest in the past) and first-time MPMF venue The Ballroom at the Taft Theatre.
Like the activities on the MidPoint Midway, at the Contemporary Arts Center and in Washington Park, Taft’s Ballroom will be open to MPMFers of all ages. Tickets for individual Taft Ballroom MPMF shows will be available to purchase through Ticketmaster.com (with lower than usual ticketing fees, or avoid the extra fees altogether and buy them in person at the Taft box office). On Sept. 26, the Ballroom will be headlined by just-announced performers The Thermals; Murder By Death, Cory Chisel and the Wandering Sons and Nicholas David perform at the Taft on Sept. 27; and, on Sept. 28, the lineup will feature Daughter, Bear’s Den and Cincinnati’s own Bad Veins.
At mpmf.cincyticket.com, you can buy three-day passes, VIP tickets and other “a la carte” tickets for single shows in Washington Park and at Grammers. Shuggie Otis and Cody ChesnuTT headline the Washington Park stage on Sept. 26; The Head and The Heart and Youth Lagoon head up the Sept. 27 lineup; and Sept. 28 in Washington Park will be “The Breeders Day Party,” which starts at noon, with The Breeders performing their seminal Last Splash album at 7 p.m. Saturday’s Washington Park lineup also includes Twin Peaks, Gauntlet Hair, Foxygen and Cincy’s Tweens, who’ve been doing numerous tour dates with The Breeders.
On the Dewey’s Pizza stage at Grammers (21-and-up only), Kurt Vile & The Violators, Snowmine and Cincinnati Psych Rock trio The Harlequins perform on Sept. 26, Warpaint and Secret Colours top the Sept. 27 bill and Black Rebel Motorcycle Club, METZ and Deap Vally are slated for Sept. 28.
The Cincinnati music scene is well represented once again at this year’s MPMF. Here are some of the area artists confirmed for the fest: Eclipse; Seabird; The Pinstripes; Young Heirlooms; Us, Today; Saturn Batteries; Sun Country; Darlene; Jody Stapleton and The Generals; Electric Citizen; Magnolia Mountain; Allan Pray; The Tigerlilies; Kelly Thomas and the Fabulous Pickups; Public; The Ready Stance; Mad Anthony; Mama's Porch Band; Hickory Robot; Ben Lapps; Ohio Knife; Honeyspiders; New Vega; Archer's Paradox; The Perfect Children; You, You're Awesome; Goose; Chick Pimp, Coke Dealer at a Bar; Plastic Inevitables; redkattseven; SHADOWRAPTR; Halvsies; DAAP Girls; The Cincy Brass; We Are Snapdragon; Black Signal; The Happy Maladies; ADM; Molly Sullivan; Come On Caboose; SOHIO; Wussy; Alone at 3AM; The Natives; Wussy; and The Kickaways.
And Cincy Indie Pop greats The Fairmount Girls are slated to make their record 12th appearance at the 12th annual festival.
Here are a few links for and visuals from some of the most recently announced national acts coming to MPMF 2013.
Editor's Note: Brian Penick of local music promotions company The Counter Rhythm Group is guest blogging for CityBeat monthly to provide a behind-the-scenes look at his journey to release his interactive industry guidebook, Musicians’ Desk Reference. Click here for his previous blog entries.
Aaaaaaaaaaand we are done! Well, kind of …
After nearly two years of content creation, testing, editing, restructuring and discussion, I am very proud to announce that the content for Musicians’ Desk Reference is finally complete! There is still much work to be done ahead of the release — completion of web development, beta testing, marketing, promotions and more — but we are at least moving ahead, right on schedule.
It sounds cliché, but it is amazing to take a step back and realize how far this project has really come, in addition to considering how much it has forced me to grow as an individual. It all started with an idea that I simply could not let go of, despite my initial thoughts that The Counter Rhythm Group just could not handle taking on a project of this (theoretical) scale. I tried working around this notion from every angle, discussing it with an array of employees that have helped in our growth, and at the end of each reflection period I knew that we had to still move forward with the idea, any way we could.
Those that know me know that I am a planner. I like making lists — and especially checking things off of that list. I try to find structure in everything when at all possible, and more often than not I find myself asking, “Why?” I have no idea where this mentality came from and my immediate family has reaffirmed that statement over the course of the last few months. It is this mentality, combined with my passion for helping musicians that has provided the fuel for this journey.
I am so excited to share this vision with the world. While it sounds cheesy, I can promise you that every page has my heart and soul poured into it, and that it has been painstakingly been picked apart by myself and a dedicated group of contributors. We are truly aiming to provide the best information possible to be used for many generations to come. I have stated before in these blogs that this is by far the most involved I have ever been in a project — I never considered leaving a legacy, but I am starting to think that this could be it.
So what does this mean for the user? I can say with confidence that there is way more to this project than I ever could have imagined, and the fact that it still consistently “wows” me should be a testament to those who have been patiently waiting for the final product over the past several months.
While the eBook is completely customizable to each individual and scenario, I can honestly say (to those who are interested) to get ready to spend some time reading and considering the subject matter. We have meticulously worked to build the documentation so that it touches base on certain generalities and specifics, offering clarity and understanding on the matter without requiring several days’ worth of reading. I am not a big fan of lengthy reading materials and our generation tends to be intimidated by large batches of text — the sole reason we have invested so much time and resources into a digital platform. To state it conservatively, it will take an artist some time to work through the entire project, which is meant to serve the user through several areas of their career as they develop and grow.
We are so close to being able to put Musicians’ Desk Reference in your hands that I honestly have a hard time sleeping at night. Looking ahead, we will be receiving a beta version of the eBook within the next week and we have many users lined up to participate. If you are interested in being considered for a beta trial, please send an email to firstname.lastname@example.org.
September is when things start getting really exciting, as we are pulling out all of the stops for this release. Without going into too much detail, I can say that we will have an established presence at the Midpoint Music Festival this year, and that this will be the first time the eBook will be available for purchase (acting as our “soft” release, exclusively to those physically at the festival). Pre-orders will be available in early September and are expected to ship the week after MPMF. This will all build up to our national release in October at the CMJ Music Marathon in New York City, where we will be also have a significant presence. There are many more things in the works; I promise that it will all be worth the wait.
I would like to close by thanking all of those that have shown support throughout this process, to The Counter Rhythm Group and to myself. While this is not the time to name anyone individually (that comes later), I want you all to know how much it means to us. Your continued support will help us through the coming months and we hope you will join us in spreading the word about Musicians’ Desk Reference. We have literally put everything we can into this project, and we are proud to say that we were able to build it while living in this great city, utilizing most outsourced services to companies and individuals located in the Queen City. We want to make a significant impact in the music industry, and I look forward to proudly telling anyone and everyone where it all started — right here in Cincinnati.
Besides all of the great music, one of the most fun elements of the MidPoint Music Festival (coming Sept. 26-28 to various venues in Over-the-Rhine and Downtown) is the MidPoint Midway, with its carnival-like atmosphere, music offerings, food and other vendors bustling along the fest’s 12th Street vein.
The “Box Truck Carnival” is one of the cornerstones of the Midway, showcasing the creative minds of Cincinnatians in the form of “box trucks” that are remade into … anything the re-designers can dream up. The organizers at ArtWorks call them “experimental ‘carnival’ booths.”
Last year’s box trucks included a photo booth (from Queen City Project), a “shadow-dance” club (from Golden Brown Enterprises), an improvisational comedy club (from OTR Improv), an interactive magnetic sculpture (from the Loose Parts Project) and a “Free Advice” booth (from Calcagno Cullen).
ArtWorks and Springboard Cincinnati recently put the call out for proposals for the third annual Box Truck Carnival.
Here are some of the details from ArtWorks:
Artists and creatives are invited to create unique interactive installations within the confines of a 16' or 24' long truck. Past submissions have included performance art, a photo booth, putt-putt course, dance party, and more.
Participants will be awarded a $500 stipend for materials and supplies, provided the truck is returned to the rental company with no damage or alterations after the festival. ArtWorks will cover the cost of one week truck rental, insurance, and mileage not to exceed 100 miles. Generators will be provided.
A panel will got through all submissions and pick 8-10 concepts they’d like to see come to fruition. If you’re proposal is accepted, you will be notified by Aug. 9.
The MidPoint Midway is free and open to the public. This year, the hours are 5 p.m.-midnight on Sept. 26 and 27, and noon-midnight on Sept. 28. (On Sept. 28, MPMF is planning some family-friendly fun — dubbed “KidPoint” — from noon-4 p.m. along the Midway. More info on that coming soon.)
See what you can come up with over the next few days. Deadline for submissions is this WEDNESDAY (JULY 31), 5 p.m. Click here for the submission form. Email email@example.com with any questions.
(This post was updated to reflect ArtWorks' recently extended deadline)
Though there are few great excuses to not grab a three-day pass for this September's MidPoint Music Festival, stuff happens. Maybe you only have the time to catch one concert. Maybe you don't want to discover new music. Maybe you only have $20 or so to last you for the end of the year. Or maybe you're a younger music fan who can't experience any of the shows at venues that serve alcohol.
If you want to "a la carte" your MidPoint experience, the festival is ready to accommodate. Individual tickets for the MPMF concerts in Washington Park are on sale now. While the lineups are still being built, the Washington Park headliners have been announced. These tickets will guarantee you entry into the Washington Park festivities only. All shows are rain or shine.
Washington Park (as well as the open-to-the-public MidPoint Midway's many activities and performances) will be open to fans of all ages for MPMF. Here are the details so far; click the day to purchase tickets.
Thursday, Sept. 26: Shuggie Otis and Cody ChesnuTT + opening acts
Pricing: $20 advance; $22 at gate
Gates at 4 p.m.; show starts at 5 p.m.
Friday, Sept. 27: The Head and The Heart and Youth Lagoon + opening acts
$20 advance; $22 at gate
Gates at 4 p.m.; show starts at 5 p.m.
Saturday, Sept. 28: The Breeders play Last Splash (Day Party with special guests/opening acts)
$25 advance; $27 at gate
Gates at noon; show starts at 1 p.m.
Three-day tickets — which will get you into everything (unless a venue reaches capacity, which is unlikely for the Washington Park shows) — are still available for just $69. VIP tickets are going fast.
Stay tuned for more info on MPMF.13.
These artists will join previously announced MPMF.13 performers like The Breeders, The Head and The Heart, Warpaint, Shuggie Otis, Youth Lagoon, Cody ChesnuTT and many others. Visit MPMF.com and follow MPMF’s social media accounts for the latest artist additions and other MPMF news.
Tickets for 2013’s MidPoint Music
Festival are available now at mpmf.cincyticket.com, where you can
purchase three-day passes for only $69, the music fest bargain of the