Editor's Note: Brian Penick of local music promotions company The Counter Rhythm Group has been guest blogging for CityBeat monthly to provide a behind-the-scenes look at his journey to release his interactive industry eBook, Musicians’ Desk Reference. Click here for his previous blog entries.
Enough with the chitchat — let’s get down to business.For those of you that have been reading/following/listening/talking about Musicians’ Desk Reference over the past several months, you might still have questions, and that is OK. At times throughout this process I have even found myself taking a step back to consider what exactly I am doing.
In reality, that is what this entire project is about — questioning. Specifically, it's about the questions artists inevitably are faced with in the music industry. You should question it all, everything, all the time. That where this idea came from and, frankly, how I live my life. And I would say it is working out pretty well.
But the time for questions is over — so let’s see some answers.
What is Musicians’ Desk Reference? It’s a music industry progression eBook. What does that mean? It is an online platform (website) that helps artists work through common scenarios in the music industry, such as starting out, recording, promoting, touring and building a team. It is a time management system that conforms to your schedule and your level of interest. There is even a tool that builds documentation for you, in addition to the packaging, including several useful items, such as paper stock and labels for at-home printing.
This platform is designed for everyone — from beginners to professionals, and all those in between. You don’t like reading? That’s fine; you can adjust it to recall very minimal information. You like reading thousands of lines worth of information? Well, friend, you’re in luck. Click away on our lists and just let us know you’re okay a few months after filling your head with useful and practical information. If you are a musician that is interested in furthering your career to any degree — from a local to a national level — this eBook is for you.
Where did this come from? Me, actually. I am a musician and have been for half my life. I have spent years in vans, trailers, buses, airplanes, trains and even on boats playing original music all over the world. I have always been fascinated with the music industry and how it works, always wondering why things happened the way that they do.
This fascination led me start The Counter Rhythm Group, an artist development/marketing/event promotion company — built by artists, for artists — offering assistance groups that are younger and newer than ones traditionally serviced. TCRG has worked to develop a range of artists, from those that are still just starting out to some that you can hear on commercial radio stations, all over the course of almost three years. When the requests outnumbered the amount of work we could handle, I decided to build a public platform based on our actual working models. Fast-forward to the present day and you have Musicians’ Desk Reference.
We have worked tirelessly for months (beyond the almost two years of development) building a robust product that is jam-packed with information for the user and I can honestly say that we are still impressed, even after staring at it for hours on end. We’ve even been testing the specifics on a young Cincinnati-based band called PUBLIC, and we are proud to say that things are going very well.
The best part is that the wait is almost over. I am very excited to announce that Musicians’ Desk Reference will be available exclusively to the Cincinnati market at CityBeat’s Midpoint Music Festival, three weeks ahead of the national launch in New York City at the CMJ Music Marathon.
Hear that, Cincinnati? We love you so much that we are giving you the opportunity to have this in your hands well before anyone else does.
What’s that? You want more? All right!
We are also partnering with the fine folks at Midpoint Music Festival as a sponsor, offering a complimentary full version of the eBook to all showcasing artists. That’s right, you play and it’s yours! But what if you did not get selected to the festival but still want a copy? We will be on-hand all three days at our sponsorship tent— located at the MidPoint Midway Stage at Twelfth and Vine streets (right next to the MPMF box office) — selling the eBook for 25% off its regular retail price. We will also be presenting live demos of the site with the development team available for questions.
I could not be more proud of the work that has gone into
this project and I am forever in debt to the dedicated folks that have
been behind me from the start (including CityBeat music guy Mike
Breen — someone please give that man a gift basket full of money for all
he does for the Cincinnati music scene). (Editor's note #2: Large, unmarked bills only, please.)
We really hope to level the playing field in the music industry with Musicians’ Desk Reference, educating artists and helping them to build a strong foundation to work from. We all have a similar goal for success in mind, however we define it, and I want this project to give every individual that chance.
As artists, let’s take pride in our actions and help our peers. Let’s step away from the competitive mentality and work together instead of against each other. Let’s form a music community and celebrate the opportunities that are available to us. This is our industry and this is our time. Musicians’ Desk Reference: Empowering Artists to Progress Through the Modern Music Industry.
Here is an introductory video for MDR's release:
Kenny Wayne Shepherd has brought a youthful side to American Blues music ever since the great success of his first album, Ledbetter Heights,
which went platinum and reached No. 1 on the Blues charts. He was just
17 at the time of the album's release and has gone on to put out several
more successful Rock/Blues albums with his Kenny Wayne Shepherd Band,
featuring Cincinnati's Noah Hunt on lead vocals.
Shepherd has developed a new exciting project called The Rides with Rock and Roll Hall of Famer Stephen Stills and Barry Goldberg, a veteran musician who formed The Electric Flag with Mike Bloomfield in the late ’60s and has written and produced many classics. The Rides are performing at the Ohio River Throwdown, a new Roots music festival, this Saturday at Riverbend Music Center, playing alongside other acts like Tedeschi Trucks Band, JJ Grey and the Mofro, Los Lobos and many other artists. CityBeat chatted with Shepherd recently about his new project.
CityBeat: I saw behind the scenes videos of The Rides recording in the studio together. What was your favorite experience being in the studio with the other two guys?
Kenny Wayne Shepherd: Well, the whole thing was a really good experience. Everybody had a really great time doing the record. It’s just very interesting. You look back over the course Stephen's career, and Barry as well, and these guys have made some really tremendous records in their time. They have also been on so many albums and done this for so many years that they have accumulated a vast wealth of knowledge of how to do things in the studio. For me, even though I have had my recording career for 20 years now, I still consider myself to be like a sponge, just trying to soak up as much information as I can. I learned a lot from those guys and it was a really good time.
CB: Where did the name of the band actually originate?
KWS: We were putting our heads together. It went on for two weeks. One of the hardest things to do is to come up with a band name, at least it can be one of the most challenging things to do. A lot of the reasons why it is so hard to do nowadays is because almost every name has been used. Everything we came up with, we would go back home and I would look it up online and do a Google search and someone would have that name and we would start over again.
We spent a lot of the time in the studio between recordings … Stephen and I are both big car guys, I mean we love cars. Stephen and his wife have some of the most incredible cars you could hope to own. I have a pretty cool collection myself. We spent a good bit of time talking about cars and driving and stuff like that. As we were exploring name options for the band, one day we were at Stephen's house and I had driven my 1964 Dodge to his house and we were walking out to the driveway to leave and he just looked at my car and said, “You know we should be called 'The Rides.' ” I was like, “Yeah. That’s cool.” I went home and checked and couldn’t find anybody with that name. So here we are.
CB: What is your favorite car you have?
KWS: I don’t know. I would say right now my 1969 Dodge Charger, and I think it is one of the most beautiful, one of the most visually stunning cars that was ever designed. Probably that one is my favorite.
CB: I have listened to the new album and I really, really love it. What is your favorite song to play on the new album?
KWS: I go through phases when I do a new record like, “Right now this is my favorite song …” and then a few months from now a different one is my favorite one. Currently my favorite is “Can’t Get Enough,” the title track. That song is a great representation of this band and what we are about. It is one of the songs we wrote together. It has great, heavy guitars. It has got really, good lyrics. Even the vocal is nice and raspy and bluesy. There are lots of dynamics to that song and I think it is just really a great representation of who we are as a group.
CB: Typically you are touring with your band by yourself. What was it like splitting singing duties with Stephen?
KWS: I split singing duties, to a degree, in my own band. I have Noah Hunt, who is from Cincinnati, he has been my lead vocalist for 17 years. But over the past few years of my career, I have stepped up here and there to the microphone when I wanted to, and on the last record we recorded, Noah and I sang a lot of songs together. I have kind of started to integrate that idea into my own band even though I tend to let Noah sing most of the songs because he has such an incredible voice and it enables me more to focus more on my guitar playing. There is certainly, in this band, more vocal responsibility for me. I really wanted to do it. It is pretty cool. Like being around Stephen, who is so well known for his singing and vocals, it has been inspiring to me to step up to the microphone and sing more.
CB: I thought I saw Noah at the Peter Frampton show in Cincinnati.
KWS: He was there. He went to the show because we had just been on the road with Peter over the past two months, we had done some shows with him. Noah wanted to go hang out and see everybody when they came through town so he went.
CB: What is the favorite guitar you have ever played?
KWS: The one I am most attached to is my 1961 Stratocaster. It is the first Strat I ever got.
When you are a guitar player you hear this story about how there is this one guitar that is your soulmate. There is one guitar out there that was built for you. You know it the minute you pick it up and start playing it. Some guys go their entire lives trying to find it. I found this guitar when I was just 15 years old. The minute I picked it up, it fit me like a glove. I did everything I could to get it, I couldn’t afford it at the time, then later on, the following year, it was in Los Angeles at the Guitar Center. Then I came back a year later and it was still there. I still didn’t have the money to afford it, but I decided I wasn’t leaving the store without it. I told my Dad, he was like “We gotta go.” I’m like, “I’m not leaving without this guitar.” Between him, the guy at my record company, my A&R guy, my music attorney, they decide they would split the cost up on their credit cards as long as I agreed to pay them back. I did. That guitar has been with me ever since. It has toured the world with me and been on every record I have ever done. It is just my baby.
CB: That is a great story. I have interviewed so many guitar players and nobody has talked to me about their soulmate guitar before.
KWS: Yeah, well, it really is. I don’t know about those guys but there is a bond between me and that instrument. I feel like all guitar players have their go-to instrument and there should be a really solid connection between them and the instrument.
CB: Social media has become invaluable with marketing music and musicians. When you are on the internet, in general, where do you spend most of your time?
KWS: I am a creature of habit and repetition when it comes to browsing the web. I have a couple of sites I look at every day. I go online and get my daily dose of the news. I usually go to AOL, because half of their stories report the news and the other half are like looking at a tabloid magazine. They have some really weird stuff they put up there.
I have a couple car enthusiast websites, like there is a website called Moparts.org which is for all Mopart Car enthusiasts. I love the Dodge/Chrysler/Plymouth brands, so I am a Mopart guy.
I am also obsessed with the new Tesla Electric cars. I have been browsing their forums a lot educating myself on their technology and stuff. I am kind of a geek when it comes to cars and all things mechanical.
CB: Can you tell us what the fans can expect from The Rides' live show in Cincinnati?
KWS: We just rehearsed, we just had four days to rehearse for this tour and none of us had played any of these songs since we recorded the album back in December. So I guess with my schedule with my band and Stephen and his band, we had a very narrow window of opportunity to prepare for this tour.
We are basically going to do the album and throw in a few songs from my catalog and Stephen's catalog and stuff that Barry wrote that other people recorded. The whole goal is to be loose and have a good time and just play music together. They’ll hear a little bit of my stuff, a little bit of Steven’s stuff, a little bit of Barry’s stiff, then they’ll hear the whole (Rides) record.