Editor's Note: Brian Penick of local music promotions company The Counter Rhythm Group is guest blogging for CityBeat monthly to provide a behind-the-scenes look at his journey to release his interactive industry guidebook, Musicians’ Desk Reference. Click here for his previous blog entries.
Aaaaaaaaaaand we are done! Well, kind of …
After nearly two years of content creation, testing, editing, restructuring and discussion, I am very proud to announce that the content for Musicians’ Desk Reference is finally complete! There is still much work to be done ahead of the release — completion of web development, beta testing, marketing, promotions and more — but we are at least moving ahead, right on schedule.
It sounds cliché, but it is amazing to take a step back and realize how far this project has really come, in addition to considering how much it has forced me to grow as an individual. It all started with an idea that I simply could not let go of, despite my initial thoughts that The Counter Rhythm Group just could not handle taking on a project of this (theoretical) scale. I tried working around this notion from every angle, discussing it with an array of employees that have helped in our growth, and at the end of each reflection period I knew that we had to still move forward with the idea, any way we could.
Those that know me know that I am a planner. I like making lists — and especially checking things off of that list. I try to find structure in everything when at all possible, and more often than not I find myself asking, “Why?” I have no idea where this mentality came from and my immediate family has reaffirmed that statement over the course of the last few months. It is this mentality, combined with my passion for helping musicians that has provided the fuel for this journey.
I am so excited to share this vision with the world. While it sounds cheesy, I can promise you that every page has my heart and soul poured into it, and that it has been painstakingly been picked apart by myself and a dedicated group of contributors. We are truly aiming to provide the best information possible to be used for many generations to come. I have stated before in these blogs that this is by far the most involved I have ever been in a project — I never considered leaving a legacy, but I am starting to think that this could be it.
So what does this mean for the user? I can say with confidence that there is way more to this project than I ever could have imagined, and the fact that it still consistently “wows” me should be a testament to those who have been patiently waiting for the final product over the past several months.
While the eBook is completely customizable to each individual and scenario, I can honestly say (to those who are interested) to get ready to spend some time reading and considering the subject matter. We have meticulously worked to build the documentation so that it touches base on certain generalities and specifics, offering clarity and understanding on the matter without requiring several days’ worth of reading. I am not a big fan of lengthy reading materials and our generation tends to be intimidated by large batches of text — the sole reason we have invested so much time and resources into a digital platform. To state it conservatively, it will take an artist some time to work through the entire project, which is meant to serve the user through several areas of their career as they develop and grow.
We are so close to being able to put Musicians’ Desk Reference in your hands that I honestly have a hard time sleeping at night. Looking ahead, we will be receiving a beta version of the eBook within the next week and we have many users lined up to participate. If you are interested in being considered for a beta trial, please send an email to firstname.lastname@example.org.
September is when things start getting really exciting, as we are pulling out all of the stops for this release. Without going into too much detail, I can say that we will have an established presence at the Midpoint Music Festival this year, and that this will be the first time the eBook will be available for purchase (acting as our “soft” release, exclusively to those physically at the festival). Pre-orders will be available in early September and are expected to ship the week after MPMF. This will all build up to our national release in October at the CMJ Music Marathon in New York City, where we will be also have a significant presence. There are many more things in the works; I promise that it will all be worth the wait.
I would like to close by thanking all of those that have shown support throughout this process, to The Counter Rhythm Group and to myself. While this is not the time to name anyone individually (that comes later), I want you all to know how much it means to us. Your continued support will help us through the coming months and we hope you will join us in spreading the word about Musicians’ Desk Reference. We have literally put everything we can into this project, and we are proud to say that we were able to build it while living in this great city, utilizing most outsourced services to companies and individuals located in the Queen City. We want to make a significant impact in the music industry, and I look forward to proudly telling anyone and everyone where it all started — right here in Cincinnati.
If you are a musician who has an act they'd like to showcase at this year's MidPoint Music Festival and you haven't submitted for consideration, you better get on it. Tomorrow is the final day submissions will be accepted.
In related news, the MidPoint Indie Summer concert series (which has it's own Wikipedia page!) returns every Friday on Fountain Square starting June 1. Expect lineup announcements soon. A certain amazing local Power Pop/Rock band has "hinted" they will be a part of the series this year. But you didn't hear it from me.
MidPoint has also posted some fresh artwork that you are encouraged to use to create your own "posters, clothes, or otherwise interesting and useful things." Get your base materials here and check out the design below.
MPMF news and musings: The official MidPoint Music Festival guide (on the streets of Greater Cincinnati until Wednesday, then resurfacing when it's MPMF-time) included a few feature stories this year about some of the festival's bonus features and additions. Read Leyla Shokoohe's interview with MPMF main-man, CityBeat's own Dan McCabe, about the fest's dedication to Over-the-Rhine and new MPMF venues Washington Park and the Emery Theatre here.
And now, with the countdown down to just 12 days, here are our daily MidPoint Music Festival 2012 picks …
Grizzly Bear (Brooklyn, NY)
Indie Art Pop
When this year’s initial MPMF performers were announced, eclectic Brooklyn crew Grizzly Bear was by far the name that seemed to most excite fest-goers. The group’s eccentric mix of artsy arrangements, organic psychedelia and boundless experimentalism has been earning the fans an ever-increasing and loyal fanbase since their lysergic debut release in 2004. Though continually adventurous, the band’s sound has grown and matured with the size of its following — 2009’s Veckatimest debuted at No. 8 on Billboard’s album chart and seemingly made every single music critic in the world’s “Top 10 Best” list that year. Expect an even bigger response from critics and fans when Grizzly Bear finally unleashes the much-anticipated new release, Shields, released just prior to the band’s MPMF stop. There’s a very good chance one of MPMF.12’s biggest acts will be sporting a Top 10 album by the time they get to Washington Park (an MPMF first).
You'll Dig It If You Dig: Brian Wilson at his “off-the-meds” creative peak, listening to an “AM Gold” Soft Rock compilation and a Kraut Rock comp after drinking gallons of psychedelic mushroom tea.
Grizzly Bear headlines the Washington Park stage on Friday, Sept. 28 at 8:30 p.m. The band performed the lead-off track from its new Shields album, "Sleeping Ute," on Late Night with Jimmy Fallon last night. Take a look/listen:
Rich Aucoin (Halifax, CAN)
On his enthralling 2011 full-length, We’re All Dying to Live, Canadian musician Rich Aucoin decided he’d invite Canada to record with him. As a result, the album features over 500 musicians, whose teaming on Aucoin’s dynamic, funky and craftily constructed tracks makes Dying to Live sound like the Electro Disco party of the century. But it’s not just a mindless exercise in dancefloor stereotypes — there’s depth and nuance to Aucoin’s songwriting and layering that might not be noticeable initially. Unlike a lot of Dance acts, Aucoin’s music isn’t disposable fun — it’s essential and commands repeated listens.
Dig: ’80s Synth Pop, ’70s Disco, of Montreal, 4AD artists, Chic and Duran Duran in art school together.
Rich Aucoin performs at Below Zero Lounge on Thursday, Sept. 27, at 11 p.m. Here is the hour-long film created to sync up with We're All Dying to Live (plus, of course, the full album for a free preview listen).
Besides the official music showcases at September’s MidPoint Music Festival, the 12th annual fest featured the most (and best) “satellite events” in MPMF history. These “unofficial” happenings — ranging from “day parties” to various musical presentations, like the free performances at Findlay Market — greatly added to the electricity MPMF brought to Downtown and Over-the-Rhine. It showed what can happen when creative people get into the MPMF spirit and try to come up with clever ways to add to it.
Some of the best examples of this were found just off the MidPoint Midway area at the Art Academy of Cincinnati, where programmers of the school’s gallery (with presenters Fotofocus) decided to run an exhibit of live music photography by area photographers called Reverberation: Capturing the Live Music Experience during the fest, to capitalize on all of the music lovers flooding the streets of OTR. (Click here to read CityBeat's feature about the exhibit.)
Adding another layer of collaborative coolness to the proceedings was “The MidPoint Sessions,” intimate performances by four Ohio musical acts held at the photography exhibit on the Saturday afternoon of the festival. The great Athens, Ohio, Indie/Orchestral Folk ensemble The Ridges performed and curated the rest of the Ohio-centric lineup, which also included Cincinnati’s Molly Sullivan and The Happy Maladies, plus Columbus’ Indigo Wild.
The MidPoint Sessions were filmed by The Queen City Project, a local organization that has set out to creatively document some of the interesting and unique things going on in contemporary Cincinnati. Here’s an entertaining, quick-cut look at MidPoint through QCP’s lens:
And we are thrilled to be able to share QCP’s first video from The MidPoint Sessions, featuring The Ridges.
Be sure to check CityBeat’s music blog every Friday over the three weeks as we unveil the rest of the Sessions series videos.
The MidPoint Music Festival countdown is down to just 3 days, kicking off this Thursday. Here are our daily MidPoint Music Festival 2012 picks …
Freelance Whales (Queens, NY)
Baroque Indie Electro Pop
Frontman Judah Dadone founded Freelance Whales in 2008 and recorded much of the band's lauded, self-released debut album from late 2009, Weathervanes (reissued by Frenchkiss and Mom + Pop in 2010). The band not only scored a lot of fans based on the album, but also a ton of licensing (for a variety of films and TV shows). The band's consistent international touring, external exposure and word-of-mouth PR has built anticipation for its new album, Diluvia, to a fever pitch. The LP is set for an Oct. 9 release (MPMF serves as the opening date on the band's tour behind the record). Freelance Whales' mix of electronic sounds and Chamber Folk ideals has led them to be compared to everyone from The Postal Service to Sufjan Stevens.
You'll Dig It If You Dig: Sufjan Stevens making a Postal Service album; Postal Service making a Sufjan album. (Mike Breen)
Freelance Whales (their name, if you're wondering, was inspired by the huge amount of "freelancers" working in NYC) performs Saturday in Washington Park at 7 p.m. (taking the slot vacated by Sleigh Bells). Here's a new track from Diluvia, "Spitting Image."
Leogun (London, UK)
Rock & Roll
With “big breaks” today mostly coming in the form of internet exposure, London trio Leogun’s big-time entry into the music biz was decidedly old-fashioned. Singer/guitarist Tommy Smith snuck into an Eagles of Heavy Metal show in London and met an industry heavyweight who introduced him to Elton John’s Rocket Music Management. From there, the band became the first band signed to instrument-maker Yamaha’s new record label. Leogun went to Nashville to lay down some of their timeless, passionate Rock & Roll, the first results of which are set for an EP due Oct. 16 (a full-length is planned for 2013). Leogun’s transcendent take on vintage Blues-inspired Rock & Roll is strong enough to earn them one the “bands most likely to return soon for an arena show” awards from this year’s MPMF.
Dig: Wolfmother, Pearl Jam, Queens of the Stone Age. (MB)
Leogun performs at The Drinkery Saturday at 12:30 a.m. Here's the band's new single and video, "Let's Be Friends," which just premiered on MTV.com.
One of this year's MidPoint Music Festival participants, Brooklyn Indie rockers Bear Hands, have released a new music video for the song "High Society." The group (in town for MidPoint Sept. 24, with the venue TBA) is still out promoting its debut album, Burning Bush Supper Club, which came out last fall. Check the clip (and more info on the video) below. And don't forget — MPMF three-day tickets are available now at mpmf.com and, while they last, on Fountain Square every Friday during the MidPoint Indie Summer concerts.
Not cool, MPMF thieves. A pair of guitars were stolen from Nashville's Turbo Fruits last night before the band closed out the festival's first night at The Drinkery in Over-the-Rhine. Here's the skinny:
"Both of Kingsley's guitars went missing from the 2nd level green room at The Drinkery (1150 Main St) in Cincinatti last night before our MPMF show. These guitars have a lot of sentimental value and we're looking for any leads or suggestions for pawn shops, etc. where we might track them down. One is a 1994 american fender stratocaster 40th anniversary model. The other is a 70's aria les Paul with original bigsby and an original 70's Gibson case. Its Tobacco burst with old locking tuning keys with the screw to the locking tuner key on the high e missing. Please email us at email@example.com.
Photo of the Strat above.