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by Rick Pender 11.20.2012
Posted In: Arts community at 12:25 PM | Permalink | Comments (0)
 
 
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CCM Grad's 'Stanley Steemer Variations' Video Goes Viral

Mia Gentile's voiceover demo gets love from company, Huffpo

If you grew up in the Midwest you’ve probably heard the catchy jingle for “Stanley Steemer, the Carpet Cleaner.” But I bet you’ve never heard it sung operatically, or with some bebop or thrash. Now you can do that — all in one three-minute video featuring University of Cincinnati musical theater grad Mia Gentile, a 2011 grad of the College-Conservatory of Music. Local audiences know her for several amusing turns in incarnations of The Marvelous Wonderettes at Ensemble Theatre Cincinnati and the sold-out (and revived) production of next to normal, but trust me, this girl is bound for glory.

People who’ve never heard of her or the carpet cleaning company are tuning in now by the thousands, thanks to a YouTube video, cleverly titled “The Stanley Steemer Variations (by Mia).” Gentile generated with local musician and producer Roger Klug. Julie Spangler, a professional pianist and musical theater instructor at CCM, introduced Klug and Gentile, who wanted to produce a voiceover demo of the various musical styles she could reproduce (which appears to be limitless). Klug convinced her to translate her vocal performances into a video, which they shot in one day over the summer. “It was a total collaboration,” Klug tells me. “We talked about what each character would look like, she did the makeup and hair, I shot and edited the thing. We completely did it for no other reason than ‘just for the fun of it.’” It was shot at the local studio Mental Giant with Klug using a Sony Handycam.


Well, that it was — it’s apparent from watching. But everyone is getting in on the fun, and the video has taken off virally on YouTube. When Klug contacted me on Monday morning, it had had 40,000 hits in just a few days. By midnight the piece had exploded, exceeding 100,000 hits. He and Gentile have created a blog site to support it: http://miavideo.wordpress.com.

Even better, the Stanley Steemer people have picked it up, hyping it on their Facebook page, which has led to a suspicion that the whole thing is a clever marketing ploy. “Another faction thinks Stanley Steemer owes us a big check,” Klug jokes, “which I'm inclined to agree with!” It’s spread to an international audience now, dare I say “picking up steam” with a mention and a link in the U.K. edition of The Huffington Post. Before this winds up, Gentile will need her own 1-800 number!

 
 
by Rick Pender 05.11.2010
Posted In: Theater, Arts community at 04:29 PM | Permalink | Comments (5)
 
 

Local Theater Awards: How Much Is Enough?

Greater Cincinnati has two awards programs that recognize our excellent theater scene. Perhaps that’s good news, but you might wonder if this kind of competition between competitions is the best way to go.

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by Nolan Shea 04.16.2012
Posted In: Arts community, Visual Art, Street Art at 09:04 AM | Permalink | Comments (3)
 
 
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Light Painting: Matt Treece's Story

“Light painting and graffiti are very similar,” says Matt Treece, 23-year-old local photographer and light painter. “I realized this when I found myself hopping through a shattered first story window on the backside of an abandoned factory on the East Side at 2:30 a.m., alone, with my backpack on, creeping around in the darkness looking for a good spot.”

Treece is searching for that “magical spot.” He doesn’t risk the charge of vandalism like graffiti artists, but he still risks a trespassing charge with every foray into the night.

Light painting is a photography technique that involves moving a camera or adding a light source while operating with a slow shutter speed. The resultant images include colorful, swirly lines and other creative effects. Like graffiti artists, “both of us trespass illegally. Both of us are night owls. Both of us have explored tunnels, creeks, bridges and abandoned buildings and have gained such a good understanding about the layout of the city,” Treece says.

Suffice it to say, Treece’s understanding of all the nooks and crannies of the city is far more in-depth than the average daylight city dweller.

Before his nightly jaunt into the darkness, Treece packs his equipment bag. At first glance, you wouldn’t think anything is out of the ordinary. Treece stuffs a Nikon D90 camera, remote shutter release, Nikon SB-600 Flash and two tripods into the main compartment of the bag. But the smaller compartments receive the stranger tools of the trade.

He reveals children’s toys, ones that light up. Treece begins to stuff light swords, mini color changing glow sticks, six different kinds of flashlights, laser pointers, finger LEDs, glow sticks and his custom nine LED light orb tool into every remaining compartment of his equipment bag.

All that’s missing is the party favors. At this point, it’s almost unclear if he’s going to a rave or going out to light paint.

Treece almost forgets the most important tool: batteries — lots of them.

Light painting hasn’t always been Treece’s passion, however. “I’ve always been interested in art, but my interest in light painting started sometime around May or June of last year,” he says. “I was browsing the Internet randomly and saw a picture of what looked like a spinning waterfall of sparks. I had seen light painting prior to this photo, but it really didn’t click that these [light painters] were using super long exposures and crazy light sources to create works of art.”

That night, Treece spent hours reading up tutorials on the website lightpaintingphotography.com and a particular online community that called itself “the light junkies.” There he learned that it was plausible to make his own contribution to the light painting community.

Not all places are created equal in the light painting community. Living in Cincinnati is both wonderful and a pain. Clifton Heights, Treece’s main stomping ground, provides him with an incredible amount of light pollution, which can be attributed to the area’s attempt to curb crime activity.

Cincinnati still provides an ample amount of opportunity to create. “[Cincinnati] has some of the most bad-ass tunnels built in the early 1900s. … Cincinnati also has a creek system, which over time had to be cemented because of industrial waste,” Treece says. “These tunnels and channels have created some of the best spaces for light painting.”