Cincinnati Pop Rock quartet Mixtapes formed about four years ago and immediately hit the road with a relentless dedication. The band’s hard work paid off and it has experienced great success, building a dedicated fan base across the country with great live shows and hook-drenched, nationally-released albums and singles.
As anyone who has seen Mixtapes live knows, the band’s shows are adrenalized, sweaty fun and their music, while growing more mature and diverse with each release, is sheer fist-pumping, singalong joyfulness.
Frontman Ryan Rockwell was living the dream. But somewhere along the way, his life became more like a nightmare. The fact that Mixtapes’ launch coincided with the death of his father certainly played a part in Rockwell’s difficulties. Though details are vague, according to a press release, Rockwell “started to watch himself deteriorate and become the type of person he hated the most. He tried things he never thought he would and got dangerously close to not making it out.”
"I had never felt more alone," Rockwell says in the release. "Friends that I have had for years literally just stopped talking to me, stopped responding, a large number of them.
Rockwell was trying to understand what was going on in himself to make him so unhappy, but found it difficult to express. So he did what he does best and channeled his emotions into writing and recording songs. Working with friends Kamal Hiresh and Zach George and using the name Youth Culture, Rockwell hit the basement and created what would become the 10-track album, I Hate How Normal I’ve Become, an accomplished and eclectic collection of songs that, while still instantly catchy, possess much more darkness than Mixtapes’ jubilant Punk Pop.
Rockwell released the Youth Culture album late last month as a “pay-what-you-want” (yes, even if you want to pay nothing) download.
“This is an album for people going through things they don't like to talk about or know how to express,” Rockwell says. “We did it all ourselves and paid for it all ourselves. First and foremost, we want you to hear it — which is why it's free. If you like it enough, we'd very much appreciate a donation to recoup costs and eventually put it out on vinyl. But as always with everything I've done, I just want it to get out there, so thank you so much for taking the time to listen; there's a lot of bands out there, thanks for giving this a spin."
Listen to I Hate How Normal I’ve Become below, then click the player to grab your very own copy.
Fans worried that Youth Culture might signal the end of Mixtapes, fear not. The band is currently crisscrossing the United States on the massive Vans Warped Tour, which it'll be a part of until August. (The band is slated to appear at the Warped Tour’s Cincinnati stop on July 16 at Riverbend Music Center.)