Graeter's has been named the official ice cream of the annual Western & Southern Open (Aug. 9-17) tennis tournament — which makes sense because Cincinnatians love Greater's and the W&S Open is in Cincinnati ... well, technically Mason.
Cincinnatians and W&S Open out-of-towners (nearly 200,000 fans from 50 states and 30 countries) alike will enjoy the ice-cold and creamy Oprah favorite in two full-service custom ice cream parlors at the Lindner Family Tennis Center. (Last year, the event sold more than 25,000 scoops, bars and shakes.)
The custom W&S Open menu will feature Graeter's French Pot ice cream, their new gelato, other confections and a custom flavor made for the event. Graeter's will unveil the brand new flavor, designed specifically for the W&S Open to be served both at the tournament and in their 31 family-owned stores, in early August.
"The off-court food, drink and entertainment options have become a strong attraction of the event," tournament director and COO Vince Cicero says in a recent press release. "Graeter's Ice Cream is a world-class product that pairs well with the world-class talent on the courts."
And both are a celebration of Cincinnati: The W&S Open, which was first played in 1899 at the Avondale Athletic Club, is the nation's oldest professional tennis tournament still played in its city of origin, and Graeter's was first established in Cincinnati by Bavarian immigrants in 1870 and has grown ever since.