The album is an endangered concept in music, with MP3s and streaming encouraging more and more people to listen to tracks “a la carte.” If people aren’t listening to a collection of songs intentionally put together by an artist in a specific order, why should the artist bother trying? It’s one of the reasons releasing EPs seems to have become more popular than issuing full-lengths.
With some exceptions, the “album as art” concept has long been dwindling amongst Hip Hop artists, many of whom have more fully embraced the hodge-podge “mixtape” format, which is perhaps more in tune with our ADD/social media-plagued culture.
So it’s beyond refreshing to hear the new release from Cincinnati MC Sleep, Branded: The Damon Winton Story, a collection of eight tracks that tells the story of a young man’s troubled upbringing. It’s not just that Sleep has compiled eight songs that kind of fit together; Branded is a fully envisioned tale that requires the listener to hear the entire album in order to get the total impact. And it’s quite an impact.
It helps that Sleep’s “concept album” is based on some excellent storytelling skills, contains some fierce rhymes (with a flow and timbre that recalls Jay-Z at his peak) and is supported by the excellent, often hauntingly atmospheric production of Dope Antelope, which brilliantly reflects the dark, chaotic, heart-breaking nature of the story. The way Sleep — half of local duo 2-Man Cypher — lays the story out is also sharply clever.
Working backwards from the incident (which isn’t revealed until “Question 8,” so the listener is left to wonder what transpired), Sleep creates evocative, harrowing slices of life, usually told from the main character’s point of view, but with other voices popping in occasionally to give an even bigger picture. The young man’s horrific surroundings are revealed gradually; the listener learns that he has self-mutilated himself, been molested, lost (or never had) faith or religion and had family involved in drugs. Sleep’s brilliance is turning the smaller stories from the big picture into vivid, cinematic tales in themselves — “If this is grown folks’ business/Then why when you conduct it, there’s a child as a witness,” he raps after it’s revealed that the main character’s mother had substance abuse issues. When the social worker tells the officer that the young man had been bullied over his clothes in school, Sleep echoes that pain with lines like, “The peer pressure to be above the status quo/It’s never ending, it’s never taking sabbaticals.”
By the last track, the listener is primed to hear just what happened to the main character, but when his fate is revealed, it’s not what most would expect, making the album that much more powerful. (In the spirit of not ruining the final act, I’ll refrain from giving away the ending.)
Sleep’s Branded shows just how much power Hip Hop still has to tell a realistic story poetically but without hyperbole. It’s an incredibly moving piece of work that stands as one of the best Hip Hop albums to come out of Greater Cincinnati in recent memory. And Sleep shows that if he ever gets tired of the Rap game (which itself would be tragic becomes the genre needs more voices like his), he’ll be able to find some kind of career as a writer, be it an author, a journalist, a filmmaker or whatever field he decides to lend his talents to.
If you’re a fan of intelligent Hip Hop or just great storytelling in general, you must download (for free or whatever you’d like to kick in) Branded immediately at sleep513.bandcamp.com.
Here is a music video for the track, "Question 2":