Adam Lytle is the co-founder of Ragged Productions, a new collaborative video production company staffed by former and current Electronic Media students from UC's CCM. The company, made up of directors, designers, animators and editors, creates professional grade videos on the cheap. Just another example of emerging creativity in the Queen City, Lytle answers some basic questions about who Ragged Productions is, what they do and why they're important.
Me: What is Ragged Productions?
Ragged Productions: Ragged Productions is an independent video production company. It is an outlet for a collective of creatives and was established to make video a reality for anyone who wants one, but could not normally afford it. It all started with the 48 Hour film festival. I had just finished school and wanted to kind of take everything I had learned in school and apply it to one project. We talked the idea up with friends and coworkers from all different backgrounds and pulled together a full crew. We had so much fun that everyone stayed together and started working on a variety of other projects.
Me: Who is Ragged Productions?
RP: I founded Ragged with my friend Joey Deady. I am the Producer, he acts as Creative Director. We work with a bunch of talented people like Doug Horton, Andy Young, Brett Banks, Stephen Young, Chelsea Pathoff, Danny Rust and Dan Diazcun. Everyone brings their own strengths to the table and fills a role. We are all either alumni or students from the University of Cincinnati's Electronic Media Division. Most of us interned at Lightborne for a period of time. A few of us are freelance video professionals in town.
Me: What projects have you made/what projects are you working on?
RP: We are trying to stay busy. We just finished a video for the Buffalo Killers about a month ago. We are getting ready to shoot one for the Lions Rampant. This week, we are doing some work for A Small Group, a community activist group in town. On top of that, we are prepping to film our first short at the end of October. Having so many talented people involved allows us to have our fingers in a lot of pies at once.
Me: Is Ragged Productions only interested in music videos?
RP: Music videos are fun, there are really no rules that need to be followed. I like making them because I am a big music fan and I feel like a lot of local bands deserve to have a music video that they can shop to bloggers. The reality is, commercial work is what pays. So we have started doing that work as well. It helps when it comes time to buy new gear.
Me: What is the future for Ragged Productions?
RP: The future is unknown. Right now we are focused on doing the work. If the work is there, and its of high quality, the audience will follow. We might even get to do something like a Bootsy Collins video. That would be a treat.
Me: Do you guys have a favorite movie?
RP: If I took a poll it would probably be Blue Velvet. I don't know. David Lynch really knows how to create a mood.
Me: What are your influences?
RP: Everyone we meet and work with. This whole thing is a learning process. When I am out doing freelance work, I am always asking the older guys questions. They probably think I am annoying, but I respect them and the knowledge they posses.
Me: Who are your idols?
RP: Stan Brakhage. Michel Gondry, Project Mill. Pitchfork.tv, whoever invented youtube.
Me: What do you think about the phrase, "Kill your television?"
RP: Isn't that a song title? It should be. I say, go ahead. There's nothing on. I no longer have cable. Everything is moving towards the Web. I know people love their sitcoms, but I feel like they affect my thinking capacity.
Me: Why are you located in Cincinnati and why haven't you moved anywhere else?
RP: Cincinnati is flying under the radar right now and I think things are changing. There are a lot of young people making great music, great art, and genuinely making a difference in their communities. The way I look at it, everyone wants to move to Brooklyn because "thats where it's at," but they move there and they just get absorbed. Brooklyn defines them, they don't define it. Cincinnati is trying to figure itself out. It will become what we make it. When it all goes down, I want to be able to say I told you so.
Ragged's video for the Buffalo Killers and "Let It Ride:"
A disclaimer: Adam may or may not be my ex-boyfriend, but the fact that we don't like each other that much anymore makes my support of his project all the more sincere.