When I interviewed Cincinnati's Those Guys earlier this year, I saw an endless amount of drive and potential coming from a group of kids who loved making Hip Hop music. What I didn’t see was an identity. Their song “You Ain’t Know” had shown that they had the talent to become something more and the video that accompanied the track garnered the group a lot of internet attention. But the question still remained — could they find the same success without mimicking themselves or blowing up another vehicle in their next video shoot?
For Good Reason answers this question with a resounding "Yes!" In only eight tracks, coming in under a half-hour, Those Guys transformed themselves from just a local group of rappers to a legitimate Hip Hop duo on the brink of something greater.
The track “Madness is the Method” not only exhibits Jova’s ever growing ability as a producer, transitioning from a very minimalistic style beat (reminiscent of a Chuck Inglish production) to a Hip Hop club-banger by the end of the song, but also shows a new side of J-Al. He doesn’t come in until the last minute of the song, but in that short period of time he exhibits a hunger and fire (almost angry, but in a good way) that he has never shown before.
But don’t think for a second that because Jova has been working extensively on his producer game that he has let his lyrical practice fall by the wayside. On “The Crisis,” he spills his guts for two straight minutes in what is one of the most open and honest songs I’ve heard, not just from the Cincinnati Hip Hop scene, but from any Rap group in general. It’s a painful, truthful, tear-jerking lyrical confession over a beautiful piano that leaves the listener feeling inspired and connected.
The entire album is solid, but the true gem is the first track, “Dear Kanye.” This song is a culmination of all the hard work the group has put in over the last year. The production has a smooth, almost Electronic Hip Hop feel to it and ends with more samples than a trip to IKEA.
The verses provided by both Jova and J-Al are smart yet still captivate the listener. More importantly, neither rapper outshines the other on this track. In every great tag-team there always seemed to be one person that carried the group (i.e. Shawn Michaels to Marty Jannetty, Bret Hart to Jim Neidhart), but Jova and J-Al have seemed to find that Road Warrior mentality, one working off another. (All nerdy wrestling references aside, they really mesh perfectly on this cut.)
The hook is where they’ve taken their work to another level. It's obvious this song is an ode to Kanye West (duh), but they found that perfect medium of being influenced by him while not jacking his style or flow. It’s as if making a song about someone who has influenced and inspired them as artists has helped them find their own identity in the process.
As I stated before, “You Ain’t Know” was a great creative jumping off point for the career of Those Guys. While other artists would have become complacent and tried to recreate that moment over and over, For Good Reason is an artistic step forward into the long career that lies ahead for the group.