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July 16th, 2013 By Maija Zummo | The Morning After | Posted In: Life, Interviews, BABIES, Commentary, Culture

Turns Out Kids Aren't Racist Assholes

Children watch interracial Cheerios commercial; can't understand why people are still racist

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The Fine Brothers are "filmmakers and new media pioneers" who have created a pretty successful web series called "Kids React," where they film kids reacting to stuff. 

The latest in their child-watching oeuvre is a video about the now infamous interracial Cheerios ad. Infamous because Cheerios literally had to disable the video's YouTube comments section because of the amount of incredibly hateful, racist commentary.

In the Kids React video, children are shown the controversial ad and asked a series of questions, including why they think it upset people. The kids, it turns out, are stumped; they didn't even register anything unusual about the parents or the family. (Because there isn't.)

The Fine Brothers preface the video by saying "This episode of Kids React will discuss the sensitive subject of racism and its impact on individuals, families and the world at large. The opinions of children about these issues can give incredibly valuable insight into where our society really is and where we are headed as a people."

If these kids' reactions are any indicator, we're on the right path. That being said, the Fine Brothers are from New York and they film in L.A., a reality that the children address in the video mentioning that people in other parts of the country might still be "behind the times."

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