Mallory puts the issue in perspective on the proposal's page on The Huffington Post: "In Cincinnati, we have had more infant deaths in recent years than victims of homicide. Our community, justifiably, invests millions of dollars, immense political capital, and large amounts of media attention in reducing our homicide rate. It's time to start doing the same for our infant mortality rate."
Mallory's proposal would create an Infant Vitality Surveillance Network, which, according to a press release sent out by Mallory's office, has already been launched via a pilot version with significant success. Here's how it works: When a woman finds out she's pregnant, she's enrolled in First Steps, a care program that maintains a secure database of new mothers and monitors pregnancies.
The competition garnered applications from 305 cities, and Cincinnati was one of 20 finalists selected. If recognized, Cincinnati could win a $5 million prize or one of four $1 million prizes to help implement and sustain the Infant Mortality Network.
"City after city deals with this issue, but in Cincinnati, we are dealing with an infant mortality rate that is twice the national average. And half of those deaths occur in just five zip codes. So we know exactly where the problem is, we know exactly what community is having the issue. ... We're really trying to create a program in Cincinnati that can be replicated all across the country. So that in city after city, they can see the same type of success that we are seeing — continuing to drive that infant mortality rate down so that we are saving babies' lives," Mallory says in the Mayors Challenge finalist video below.
According to data from 2007-09 from the Cincinnati Health Department, the five zip codes experiencing the highest infant mortality rates are: 45219 (30.4), 45202 (24.2), 45246 (20.7), 45203 (20.1) and 45214 (19.2). For more detailed information from the Cincinnati Health Department, click here.
Watch the full finalist video: