Those Guys have emerged as one of the more impressive up-and-comers in Cincinnati Hip Hop, both via their digital/CD releases (a handful of singles and a trio of excellent mixtapes) and their live show, which incorporates a three-piece live band. Those Guys features MC's J.Al and Jova, who met as high school freshmen and started the group upon graduation in 2008. Citing influences like Kanye, The Clipse and Kid Cudi, the duo issued Greater Than the Mixtape Volume 1 in 2009.
The most recent in their Greater Than the Mixtape series (Volume 3) was released late last year, kicking off with the monster track "You Ain't Know," which showcases the duo's telepathic back-and-forth, superb lyricism and a fat and funky musical approach.
The duo has been garnering extra attention with their just-released video (Those Guys' first) for "You Ain't Know," which was filmed in Monroe just prior to Halloween and features some spectacular scenes of the crew blowing up a car. Who says you need a big budget for action-movie-like special effects? (The group thanks the City of Monroe's parks, fire and police department as well as the Butler County Bomb Squad in the video description on YouTube, so the fiery shoot was on the up-and-up.)
The video has been creating major buzz on social media, even drawing praise from Hip Hop legend Redman, who tweeted "Dope ass video … thats wut Im talkn bout … sumtn different … hard shit."
Check the clip below, then visit the duo's Bandcamp site to download the latest mixtape and other Those Guys material for free. You can find more about Those Guys at their official site, Facebook page and on Twitter here.