People who’ve never heard of her or the carpet cleaning company are tuning in now by the thousands, thanks to a YouTube video, cleverly titled “The Stanley Steemer Variations (by Mia).” Gentile generated with local musician and producer Roger Klug.
Well, that it was — it’s apparent from watching. But everyone is getting in on the fun, and the video has taken off virally on YouTube. When Klug contacted me on Monday morning, it had had 40,000 hits in just a few days. By midnight the piece had exploded, exceeding 100,000 hits. He and Gentile have created a blog site to support it: http://miavideo.wordpress.com.
Even better, the Stanley Steemer people have picked it up, hyping it on their Facebook page, which has led to a suspicion that the whole thing is a clever marketing ploy. “Another faction thinks Stanley Steemer owes us a big check,” Klug jokes, “which I'm inclined to agree with!” It’s spread to an international audience now, dare I say “picking up steam” with a mention and a link in the U.K. edition of The Huffington Post. Before this winds up, Gentile will need her own 1-800 number!