Naming your band Friends is a good way to make it very difficult for people to find you on the Internet, but the relatively new Brooklyn band of that name is worth the few extra clicks — you can and should find them. Released earlier in June, Friends' debut album Manifest! is ready to become the soundtrack to every party you attend this summer.
A few years ago after a surge in popularity, Indie Pop seemed to fade a bit as artists like New Young Pony Club and Little Boots found success with infectious dance songs. With Manifest!, Friends brings back some Indie Pop creativity and jubilation, just in time for summer. And while it's not all club beats and Electro grooves, Friends' music does have a unique danceability factor.
Manifest! opens with one of the quintet's previously released singles, “Friend Crush,” which is pretty much your invitation to jump right in and befriend Friends. Centered around Samantha Urbani’s vocals and complimented by an ESG-esque drum and bass part, the song is minimal but extremely catchy, acting as a great hook to draw listeners into the album. Like with the musical versatility, Urbani uses her voice in the most interesting ways throughout Manifest!, helping to keep each song fresh and distinct.
The contrast in sound from song to song makes Manifest! feel like you’re listening to a mixtape, spotlighting Friends' willingness to experiment and explore varying genres and ideas instead of settling for something predictable yet perhaps more "focused."
Other highlights on Manifest! include another previously released single, “I’m His Girl," a sassy relationship song that includes an unexpected breakdown involving
handclaps and spoken lyrics, while “Sorry" has a slight
Vampire Weekend feel to it.
Perhaps the best track on Manifest! is saved for last. Exuding an ’80s retro Pop feel, on closer “Mind Control," Urbani (using her voice more like an instrument) chants at the end what could very well be Friends' own “manifesto": “I don’t want the right to be rude/I just want the right to be cool/However I choose to do it, I do/Whatever I choose to be or whom.”
Friends clearly has no interest in falling in line with what fans, the industry or anyone outside of the group might expect them to be. The result is one of the coolest albums of the summer thus far.