Just a heads up that Cincinnati World Cinema tonight continues its screenings of The British Arrow Awards, a collection of British television commercials (or, as they're called across the pond, adverts) that put their American counterparts to shame.
In fact, as I wrote the other day, there is
often more creative energy in one of these 90-second British adverts than in a
two-hour Hollywood effort. Among the best of the Arrow Award-winning shorts: a
refreshingly straightforward but oddly subversive Puma spot featuring a bunch
of beer-swilling football (soccer for those in the States) fans/blokes singing
in unison; a wall-breaking, first-aid-guide-promoting spot that brings to mind Woody
Allen's The Purple
Rose of Cairo; and a
T-Mobile spot that features a seemingly spontaneous flash mob that turns a
London Heathrow airport terminal into a joyous scene that would be right at
home in a Broadway musical.
CWC screens the adverts 7:30 p.m. tonight (Oct. 18) and tomorrow (Oct. 19) at the Carnegie in Covington (1028 Scott Blvd.). Tickets are $10 in advance, $13 at door. For more information, call 859-957-FILM or go to www.cincyworldcinema.org.