Cincinnati's only remaining daily newspaper is considering moving its printing operation to Columbus and reducing the size of its print publication.
The corporate owners of The Enquirer and The Columbus Dispatch have signed a letter of intent to have the Cincinnati and Northern Kentucky editions of the local paper printed at The Dispatch's production facility. If the deal is finalized, the switch would occur in the final quarter of 2012.
If the deal is finalized, the physical dimensions of The Enquirer's paper would be reduced. It currently is published on paper that is 11 inches wide by 22.5 inches long. Under the new arrangement, the size would be 10.5 inches wide by 14.5 inches long.
Despite the smaller size, Enquirer Publisher Margaret Buchanan pledged in the bulletin to publish the same amount of news. To do that, the newspaper would either have to increase the number of pages, reduce its font size or publish fewer advertisements.
"We are committed to serving the greater Cincinnati and Northern Kentucky communities -- and providing consumers with the best news and information anywhere, anytime. We are also committed to listening to our customers and responding to their ever changing needs," Buchanan was quoted in the bulletin. "As a result of research we've done and the feedback we've received from readers and advertisers, we have signed a letter of intent with The Columbus Dispatch to print The Enquirer in a new compact format that would be brighter, more engaging and easier to read."
She added, "While covering the same amount of news as the previous format, this new approach would enhance the user experience by allowing for a fuller use of color and photographs and improved readability. By better serving our readers, we would continue to provide advertisers a trusted environment with which to engage their consumers."
It's unclear how many jobs would be affected at The Enquirer's production facility on West Liberty Street in Queensgate if the switch is made.
Generally, newspapers convert to a smaller size to save on the cost of rolls of newsprint. Although the cost of newsprint was forecast to rise this year, prices largely have remained flat in the United States but increased in Asia and western Europe.