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February 9th, 2011 By Jason Gargano | News | Posted In: News, Media

It's Official: Olbermann Joins Current TV

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Current TV confirmed today that recently axed MSNBC host Keith Olbermann would being joining the network later in 2011. According to a press release, Olbermann will not only be executive producing and hosting a new nightly primetime news and commentary show but that he will also serve as the network's Chief News Officer and that he will have an equity stake in Current Media.

For those of you who are wondering, “What the hell is Current TV,” the progressive-leaning cable network was founded in 2005 by former Vice President/Internet inventor Al Gore and some guy named Joel Hyatt. It pimps itself as providing “smart, provocative and timely programming — stories that no one else is telling in ways that no one else is telling them.” The channel, which says it's now in 75 million homes worldwide, is available in here via Time Warner, Dish Network, DirecTV and Comcast.

The addition of Olbermann is sure to raise the network's profile, which to now has mostly piqued the interest of savvy, independently minded viewers who shun the mind-numbing “reality” television popular among most Americans/Tristaters and who are capable of finding it among the hundreds of largely useless channels that currently crowd the cable landscape.

Gore had this to say about the controversial, oft-fired personality that is coming on board: “Keith Olbermann is a gifted thinker, an amazing talent and a powerful communicator, and having him tap Current as his new home is exciting and very much in line with the core vision we founded this network on: To engage viewers with smart, provocative and timely programming. In a world where there are fewer and fewer opportunities to hear truly distinct, unfettered voices on television, we are delighted to provide Keith with the independent platform and freedom that Current can, and does uniquely offer.” 

Olbermann, perhaps shedding light on why he left MSNBC, said, "Nothing is more vital to a free America than a free media, and nothing is more vital to my concept of a free media than news produced independently of corporate interference. In Current Media, Al Gore and Joel Hyatt have created the model truth-seeking entity.  The opportunity to partner with Al, Joel and (CEO) Mark Rosenthal makes this the most exciting venture in my career."

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