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February 8th, 2011 By Steven Rosen | Arts | Posted In: Visual Art

Art Museum Scores Big with Wedding Gown Show

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Cincinnati Art Museum has just released attendance figures for the recently closed Wedded Perfection: Two Centuries of the Wedding Gown, and it was a blockbuster. The exhibit, which ran Oct. 9-Jan. 30, drew 63,176 visitors, making it the biggest CAM exhibit since Petra: The Lost City of Stone drew 62,203 people in the 2004-2005 season.

Especially striking about Wedded Perfection's drawing power is that it wasn't a traveling show.

Cynthia Amneus, curator of fashion arts and textiles, organized it and the museum did its own marketing. But the show's mixture of traditional and modern (and even avant-garde) proved to appeal to a wide audience. (Unlike Petra, Wedded Perfection was free to attend.)

Wedded Perfection more than tripled the attendance of other recent major special exhibitions at CAM like Roaring Tigers, Leaping Carp (18,558), Starburst: Color Photography of the 1970s (14,045); Walker Evans (13,659) and Cincinnati Collects (12,962). Wedded Perfection also helped the relatively concurrent smaller show, Thomas Gainsborough and the Modern Woman, become a big crowd-pleaser, drawing in 34,181 visitors.

 
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