Cincinnati Bengals wide receiver Chad Ochocinco sheds his clothes in a new print advertisement for an animal rights group.
Never one known to be shy or retiring, Ochocinco appears naked and holding a football in front of his genitalia in the ad for the People for the Ethical Treatment of Animals (PETA). Referring to the many tattoos visible on his muscular frame, the ad's tagline is, “Ink, Not Mink.”
The ad is part of PETA's new campaign, "Ink, Not Mink. Be Comfortable in Your Own Skin and Let Animals Keep Theirs." It was shot by top celebrity photographer Robert Sebree.
PETA's campaign is designed to spotlight the fact that for every coat, cuff, collar or piece of trim made from real fur, “an animal suffered a miserable life and an agonizing death."
"To tell you the truth, when I was younger growing up, I thought it was all fake — they didn't really kill animals," Ochocinco said in a prepared statement. "So, once I found out what really happens, I had the opportunity to do this, so I really wanted to become a part of it … I'm an avid animal lover."
The former Chad Johnson has been busy in recent years increasing his public profile. He's appeared on TV shows including Dancing With the Stars on ABC, The T.Ocho Show on Versus, and The Ultimate Catch on VH-1.