When veteran Cincinnati musician Zach
Mechlem launched his latest project, Mack West, a few years ago, he
didn’t just form a new band — he created a new genre. Calling the band’s
sound “AltWestern” to describe the dusty, often cinematic quality of
its modern American Roots music, Mack West released its self-titled
debut two years ago to much acclaim and, given the evocative, visceral
nature of the songs, attention from the world of music licensing.