General Electric boss Jeffrey Immelt wants major businesses to create a regional cooperative to deal with major shortcomings (limited access, rising costs) of our health system. Something similar was tried in 1992, when the big four employers (P&G, Kroger, GE Aviation and Cincinnati Bell) basically sought to control costs by demanding that hospitals demonstrate cost effectiveness. Facing threats to their fees, unhappy physicians used scare tactics to predict a health care crisis as specialists left for more lucrative cities.