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Heard That Song Before

By Gil Sennett · November 21st, 2001 · Ad Nauseam
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Craving a potpourri of Pop music the other night, I was going to put on a mix CD. Instead, I decided to just flip on a commercial-heavy TV station instead.

It was the same thing.

Barenaked Ladies "One Week," any number of Fatboy Slim mixes and the lost classic, "Saved by Zero," are back on the airwaves. Not on music videos, though. Just about every hip song (and several not-so-hip songs) now can quickly become attached to ads.

Does this mean more ads are getting stronger, or the artists' who produce those songs are selling out more often? It's one of those glass is half-full things.

As a consumer, I'm torn. I'm sensitive to the sell-out. I hate to see someone I respect doing something quite obviously just for the money.

We still call them artists, after all. They should maintain some credibility. But it's quite fun to listen to ads now. The awful low-end jingle is almost completely MIA. (I say almost because as we know there are organizations quite obviously stuck in the 1970s, and their advertising proves it. A hip tune isn't going to save them.)

When we were teens, my friends and I played the game where we would guess the celebrity voice-over. Now we can play guess the sell-out Pop band. It's almost more fun.

To back my claim that Pop music is all over the commercial landscape, plug in VH-1's Web site. One of their Internet radio stations, Pop for Sale, features only music used in advertising. And there is a bunch:

Rod Stewart's "Forever Young" for Pampers.

The Monkees' "I'm a Believer" for Salon Selectives.

Gary Glitter's "Rock n Roll Part Two" for Mercedes.

The Beatles' "Revolution," for Nike.

Chicago's "If You Leave Me Now" for

Draw your own conclusion, ad fans, but the days of artistic credibility could well be over. At least the soundtrack at its funeral will be rockin'.

 
 
 
 

 

 
 
 
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