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Atlas Genius

Sept. 24 • Bogart's

By Brian Baker · September 18th, 2013 · Sound Advice
soundadvice_atlasgenius_rogerkisbyPhoto: Roger Kisby
Is Atlas Genius a group or isn’t it? It’s hard to tell from recent publicity, which highlights guitarist/vocalist Keith Jeffery and his drumming brother Michael Jeffery, seeming to ignore keyboardist Darren Sell. When Sell was unavailable earlier this year, Keith and Michael toured as a duo to publicize the release of Atlas Genius’ debut full-length, When It Was Now. And apparently there are times that Michael is similarly indisposed; there’s a lovely solo acoustic cover of Daft Punk’s “Get Lucky” on the group’s website, performed by Keith on a Dutch radio program back in the spring. The Jefferys’ bassist brother Steven departed the musical fold last summer after the release of Through the Glass, a three-song EP intended as an American introduction to the Australian quartet; the band’s current bio doesn’t even mention his name and their new bassist has been identified by Keith as “a Californian … a man of many talents.”

Atlas Genius began in 2009 when the brothers Jeffery and their engineer/musician father built a studio in the family garage, funding the project by playing Police/Beatles/Stones covers in local pubs.

“Trojans” was the first song the group wrote and recorded; within an hour of posting it online, the song showed up on sites like Triple J Unearthed and SoundCloud and became a sensation. 

In 2011, Atlas Genius was swamped with gigs, recording and fall exams, so the members neglected their email for a few weeks. When they checked it, they found dozens of messages from industry reps proffering label deals, management, bookings and legal advice. By early 2012, “Trojans” had hit the top of Sirius XM channel Alt Nation’s charts and the song started selling 1,000 downloads a week on iTunes, all before the band had inked a label deal or done any proper publicity. 

With its martial Indie Pop rhythms — sort of Modest Mouse-meets-Death-Cab down under — Atlas Genius has garnered a good critical and commercial response with When It Was Now, its new single “If So” is breaking big, the band’s songs are getting a lot of remix attention and the group members will be recording their sophomore album after this tour. That’s Keith, Michael, Darren and the Californian … we think.

ATLAS GENIUS plays Tuesday, Sept. 24 with Dale Earnhardt Jr. Jr and Family of the Year at Bogart's in Corryville. Buy tickets, check out performance times and get venue details here.



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