If you ever need a reminder of how incredibly valuable location and hype are to a band's success, take a look at Vivian Girls. When the New York City-based outfit bubbled up in the Indie Rock world in late 2007, they were greeted with buzz and excitement. That early positive push was crucial to giving them a solid fan base as they got used to being a band.
Explaining why everyone was so smitten with the Girls is a bit tricky to do.
It's likely due to a perfect storm of circumstance. There’s their fuzzy Garage-Punk teeter-tottered between sweetness and attitude just right, reeling in multiple audiences. They slyly evoke hip, fascinating sounds of the '60s (girl groups) and the '80s (Dream Pop and Post Punk). They played alongside several other credible, rising groups and their name (a reference to The Story of the Vivian Girls, Henry Darger's arcane 15,000-page book) is impeccably cool.
Vivian Girls play Southgate House Wednesday. Go here to read Reyan Ali's full Sound Advice.