WHAT SHOULD I BE DOING INSTEAD OF THIS?
 
Home · Articles · Columns · Editorial · 'A Labor of Love'

'A Labor of Love'

Supporting local independent businesses is 'who we are'

By John Fox · November 25th, 2009 · Editorial
0 Comments
     
Tags:

CityBeat readers are being urged to “shop local” this holiday season and support Greater Cincinnati’s economy by supporting locally owned independent businesses. Everyone who pledges to spend at least $100 of their holiday gift purchases to “shop local” will be entered into a drawing for a prize package from participating businesses.

More than 20 independent businesses have signed up for the promotion, representing jewelers (Bortz, Richter & Phillips); food (The Bonbonerie, Melt, Take the Cake); retail stores (Bromwell’s, Metronation, Park Vine, Segway); health and wellness (Intuitive Touch Massage, Carole Paine Acupuncture); and attractions (Civic Garden Center). Each business is contributing gift certificates to the prize package.

“When I buy locally, I know I’m that much closer to something actually crafted by a human being,” says Melt owner Lisa Kagen.

“For most small business owners I know, their products or food are a labor of love and not something manufactured by a machine. The quality is also better, and they actually make an effort to get to know their customers.”

On Nov. 25 CityBeat debuted a multimedia show on featuring brief messages from participating businesses about the positive impact on the local economy of consumers spending money at independent stores instead of chain stores.

Photos of the business owners will be accompanied by a new original song written and performed by local musician Tracy Walker, CityBeat’s advertising coordinator. The song is titled “Who We Are” and includes these lyrics:

This is who we are
Together we’re everything
We can do anything
This is who we are
Vision and hearts and hands
This is who we are
Together we’re everything
We can do anything
This is who we are

Walker recorded “Who We Are” at the studio of local musician Steve Ferguson, CityBeat’s circulation manager. Chuck Davis, CityBeat’s operations and product development director, plays lead guitar on the track.

The “Shop Local” program comes on the heels of BuyCincy.com’s “Cincinnati Unchained” promotion Nov. 21, which urged people to shop at selected local independent businesses on that day. CityBeat was the media sponsor of “Cincinnati Unchained.”


PLEDGE TO SHOP LOCAL by clicking here. The deadline to enter the prize package drawing is 5 p.m. Dec. 17.


 
 
 
 

 

comments powered by Disqus
 
Close
Close
Close